8 Tips to Improve Search Engine Rankings with LinkedIn Profile

LinkedIn, improve search engine rankingLinkedIn is becoming more and more poplar as a social media marketing networking tool as opposed to the job seekers resource. The creation of groups, iPhone applications, slide shares has really changed the way that we interact in LinkedIn.  LinkedIn is still widely used by job seekers but also by those looking to hire a company based upon their profile, summaries and answers to questions. Optimizing your LinkedIn profile not only helps your on page/profile searches by having your summary optimized but also with search engine rankings.  A two for the price of one here!

8 Tips to Improve Search Engine Rankings with LinkedIn Profile

1. Complete & Public Profile.  A complete profile with a photo that includes a headline as to what you do/have to offer. To determine which parts of your profile you wish to be showcased, click on Account & Settings, Public Profile and a check box list appears.  The more you share the better. Let us get to know you.

2. Vanity URL.  If you have not done so yet, claim your name.  Note: LinkedIn does not allow for dashes or hypens.

3. Summary & Job Title Keywords.  Add some of your keywords to your summary. This allows you to be found when someone is searching on LinkedIn for your keywords. Please do not cram in tons of keywords.

4.  Create Company Page.  Company pages seem to have more value for the job seeker to check out your company than it does for the company itself.  Employees on LinkedIn get connected to the company name by simply adding them as a position.  Nonetheless, a company page is another snapshot of the company and an other way to get your company recognized.

5. Name Your Websites. Customize the “My Website” “My Company” “My Blog”  defaults with the company name, website or blog. This is simple to do: on your profile, click websites, then use the drop down and select other, type in name and descriptive terms. No more excuses to have My Website.

6. Join Groups. LinkedIn groups provide discussions and news feeds for some great blog articles. whether you are looking to start a discussion, promote your blog or find some really good blogs to comment on, groups are the way to go. At the top search bar, drop down to search and type in what you are looking for (ie social media) P.S. Groups is also a great way to invite people to connect as you can send an invite without having their email address.

7. Ask/Answer Questions. Need a question answered in more than 140 characters? LinkedIn questions gives you that platform! Looking to reach out and help others? Search questions and provide answers. Who knows you just might be selected as best answer.

8. Promote Profile. Add a widget to your blog, website or your business card. Connections is not a numbers game and connecting with people not only helps you build relationships within your field it also is a great tool should you find yourself in the need of a new position.

There is one part that I have left out that is important: recommendations. I do not feel that you should ask for them. It is that uncomfortable moment when a request comes in. I may be way off base here but asking is forcing whereas if you have done work with someone they should offer it. Some do not and they may need the nudge. Tough call here I guess but I would love the feedback on this. Does asking get the recommendation you were hoping for?

LinkedIn does improve search engine rankings for your name and your company profile. Some people do not always remember the company but your name so a search for your name would have high rankings for LinkedIn… unless of course you have a very popular name.

photo credit: Mario Sundar