9 Blogging Mistakes to Avoid

blogging mistakes Blogging a way to share your thoughts, knowledge and information like never before.  We blog for many reasons which are  uique to us as a person but yet share a community that is a part of us.  As a new blogger that is trying to gain new readership we look for new ways to get as many eyes (readers) and fingers to the keys (comments) to drive us to continue to write.  Seasoned vets who have been blogging for upwards of 8 years still look for new avenues as technology changes.  Technology is a tool that we utilize to gain new eyes and fingers but the means by which we determine how, what and why we will blog have not really changed over the years.  The same fundamentals that were incorporated to be a success still hold true today.  Provide useful and valuable content, acknowledge those who read and comment with a comment back, reach out to other bloggers and comment there as we are all in this together.  Pretty basic but yet there seems to be a disconnect at some point as we get busier or feel that we are not gaining traction as we believed we should.  This is not to say that veering off course from time to time is disastrous but falling off the radar is in a sense waiving the white flag of setting unrealistic goals and expectations of yourself.  Blogging is not always easy as the what if no-one reads or am I a great writer or do I really have the time to commit to this do come into play as the post itself is just a part of blogging.  Everyone makes mistakes and how we identify and correct them builds that confidence and a better blog.

9 Blogging Mistakes to Avoid

1. Inconsistency.  In the beginning new bloggers have the energy and set out to post every day, even 2x a day. Great strategy if you have planned for it and reasonably set aside time to keep up with this.  As a new blogger it is advantageous to have 20 or so blogs posted when you start to promote.  Set a schedule of when you will post so that readers expect it and do return to see what is next.  Being inconsistent leads to lack of trust as you were supposed to be here but you were not.

2. Lack of Focus.  As a new blogger trying different things to determine where you fit in is what is so unique to a new blogger.  An opportunity to establish yourself and determine  your niche.  Meet the expectations of readers to develop a loyalty. It is inviting to then try and branch out from your niche and expand.  There is opportunity to do so but not always on the main blog.  Seek new ways to expand on your style with guest posting or publishing on other sites.  Grow within yourself while maintaining focus on what you are trying to accomplish with the main blog or in some cases multiple blogs.

3. Burnout.  Blogger burnout is an excuse, an enabler, a way to throw your arms up and admit defeat. There is always something to post.  A quote, an opinion on another blog, a post why you feel burnt out.  The ideas are endless.  Physical limitations are a factor and being unable to even pull a post from the “can” is completely understandable (life happens) but outside that it is setting a standard for not being committed to yourself and audience.

4. Boxed Comments.  We hear over and over again to comment on comments to our blog and comment on other blogs, and we all do, so this is not a mistake in that aspect. But, what happens when the comment is “Great post, found it useful.”  Commenting back at first thought is the “Thanks for reading and finding this useful.”  Expand on that by seeing if they have a blog and refer to their blog in your comment back.  Thank them of course but also include how you liked a certain post as it relates back to yours. What happens if they do not have  a post that relates to yours, either respectfully thank them as above or ask them a question of some sort that relates a post of theirs.

5. Fear of First.  First to post or first to comment. Why?  If you find something and see that no-one else has written about write about it.  Being the first to comment on a blog is an opportunity to be able to share your thoughts without influence of others. After you comment share the post as it  meant enough to you to comment so why not share?

6.   Complacency.  Developing your niche and readership that meet your personal goals is wonderful but not a time to sit back. What happens when you do not meet your goals or even expansion.   Complacency is convenient and assumes loyalty.  That warm jacket is nice but yet decreases in size each year.

7. Closure.  Closure as it relates to the lack of putting a piece of you and who you are into the post. When providing tips or relating a strategy, throw in what has worked for you (ie this blog) something you want to or are learning more about or something personal that connects people to you. Going outside a comfort zone is not always easy but yet it is welcomed.  Whether we deem ourselves as an introvert or extrovert, we all are a part of both. We tell people what we want them to know whether this be sharing knowledge from people we admire or exposing things about ourselves.  ie every so often my son becomes a part of this blog. As a mom first instinct is to shelter and protect but yet he is a big part of my life and actually inspires my writing though his curiosity of learning all that he can.

8. Lack Luster  Headlines. Think linkbait.  The headline is the what gets the article read. The content can be so valuable but if the headline is not enticing enough to read, many overlook. Headlines for some are the easy part where with others we struggle. Look at others that enticed you to read and incorporate.

9.  Blinders to Community Expansion.  This somewhat goes back to complacency, the expansion of your community is almost endless.  Commenting on blogs is great but not looking at the blogs of other commentors or the blog roll of people you read is not expanding upon your community.  The opportunity exists but time does not always but at the same time, we make time for what is important to us.

As a blogger who is blogging for the betterment of the business, exposure of the business or just to share thoughts we all have our reasons but all make mistakes.  The way to get around the mistakes is to acknowledge them and improve.  So, tell me how you are improving instead of identifying with the mistakes you have made?

photo credit: foxtongue

  • seanmcvey

    Number 4, boxed comments, is something I hadn't really thought about. It makes sense to try and open up the conversation if someone just says 'nice post.' Great idea to comment on their blog.

  • Sean, you stole my thunder. Of all the thoughtful suggestions Suzanne shared above, the one that also caught my attention — because it was NEW to me — was the suggestion to do a bit of “work” when you reply to a commentor.
    After all, we are taught to make thoughtful comments, so more thoughtful replies — especially by referring to the commentor's blog — is a tremendous idea.

    I think I'm going to try to write an entire blog post on that suggestion. Thanks for the idea.

  • I am giving all my secrets away! Seriously that is one that is such a great way to really get the conversation started and also shows the appreciation for the comment. And it pretty much shocks them as they did not expect for you to take the time to go over and read their blog and comment on your blog about it.

    Thanks Sean and Shari for noticing that. I kind of buried it.

  • julieweishaar

    Thanks for sharing these ideas. I particularly like #'s 3 & 8. “Burnout” is something that is relevant to all aspects of life. For example, the person on a quest to better health and weight loss who vows to exercise EVERY single day for at least ONE hour but works from 8am-7pm every day. Setting realistic, attainable goals is a much wiser strategy. Regarding “Lack Luster Headlines”, with the high volume of “stuff” on the Internet to read, I find myself drawn to those with quirky or humorous headlines. I try to do the same – hopefully I am successful at least some of the time. 🙂

    NewHorizons123 Are you making these blogging mistakes? http://kherize5.com/9-blogging-mistakes-to-avoid/

  • Julie

    Burnout is a lack of interest, unwillingness to push harder and expand. Same routine everyday for some is what leads to this and saying that they are burntout is really an excuse. You are correct, attainable,realistic goals do make for consistency and that eagerness to push harder.

    Thank you so very much for the link on your blog to this article. I really appreciate that.

  • great post! thanks! i'm new to blogging & this really helps!

  • Jan Kasal

    So true. Blogging seems overwhelming to me. Yet, I love to read and sometimes I comment on articles that caught my attention. I started reading how-to articles about creating and maintaining a web site. Is this how one evolves from a reader to a blogger? Maybe a topic for your next article.

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  • Jan

    Great question. I believe that all businesses especially small should have a blog as there is so much opportunity to reach people with a blog. A static website just does not get as much traffic as a blog would bring in – so long as it is providing readers with what they need. These days with the content management systems such as wordpress, drupal and joomla (to name a few) it is much easier to create a website that is functional and consistent with brand identity. I will cover website development and the components that make a great website as well as the incorporation of a blog. t
    There is a wealth of information out there for new bloggers that is so helpful and is even a good reminder for people who have been blogging for a while.

    Thanks so much for reading and commenting. I appreciate that.

  • Lauren

    That is great to hear that you are blogging. What is your url so we can go and check it out? I love finding and reading new blogs. There are many blogs that help new bloggers so you are in good hands in the blogosphere.

  • Published as a Guest Post on my blog. Thanks Suzanne for spreading your great insights and advice.

  • Thank you kindly for selecting the article for your blog. I greatly appreciate that.

  • monique_yeaton

    Thank you for posting this. I've added your link to a blog I'd written on the subject earlier this month: http://www.thehypelab.com/index.php/site/blog_f….

  • thank you so much for the link. blogging is a great way to share info, opinions, ideas, etc but takes time and a commitment to be there. As you pointed out some are not the best writers and do get discouraged. to that, I say read other blogs and write and write – the ability to write better is practice.

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  • Suzanne – In response to “burnout”, I hope this suggestion helps (as it helps me). I start every blog with a quote of the day. Now, if I already know what I want to blog about, I look for an appropriate quote for that, but if not, I let the quote be my inspiration! Unless you are giving up your blog, don't quit as you will loose your readership (as Suzanne warns). Find something to inspire you each day. A picture, a color, something you heard a person say. Creativity is just a moment away! Kindly ~ Miss Sally Sunshine

  • Miss Sally

    that is a great way to start a post. You are right that creativity is just a moment away. I find so many ideas just from sitting and looking around.

    Great addition to this post, thanks!

  • Very well thought through and articulated. Thank. I like it.


  • Thanks Peter. I aim to write from experience as with this post it is some of my blunders that can easily be avoided.