LinkedIn New Ad Platform Touts Connections



linkedin IN logo

photo credit: Mario Sundar

LinkedIn has started to roll out a new ad platform that targets you not to dissimilar to Facebook and now also Google with social signals impact on search results. The new platform is a combination of both of sorts as depending upon what your interests are, ie if you are a job seeker or just looking for recommendations for products or services. The new ad platform seeks to provide the most relevant and useful ads that are timely (in other words you type a word in like you do on Facebook and poof there is the ad).

Ad Targeting

Targeting with ads is not new and for many is welcomed to free us from the clutter and over stimulation of ads that we are subjected to just about everything that we do. We cannot escape ads these days and the more we are exposed to, the more we do all we can to ignore. Targeted ads are no different. It is starting to remind me of pop-ups as we type in a word and before we are able to blink, there is an ad connected to that word. Ad targeting is not met without flaws as despite being quite annoying verbose for my love of the METS and JETS, if I type in any other team name, I am hit with ads or a Facebook page to like. This, in time, as the platforms perfect the technology, we will be excluded from ads such as these based upon what we are really interested in.

LinkedIn New Ad Platform

LinkedIn’s new ad platform is broken down into two formats. Job seekers and behavior/search queries. As mentioned above, the platform is quite similar to Facebook and also social search signals in search results on Google. It is clear that our connections and behaviors online matter and are only intensifying as it relates to how we are being “watched.”  LinkedIn is only advancing their ads presumably to remain competitive and provide advertisers with what they believe to be an opportunity to effectively reach their target audience.

1. Job Seekers/Recruitment Ads. As a job seekers platform/business person’s platform, it only makes sense for LinkedIn to advertise jobs directly to those looking. The daunting process of looking for  job listings that match your skill set is exhausting.  Filtering searches can only go so far as the description may contain the terms that match your skills and this seems like a great match, however once you delve in, you realize that this is not a position for you. LinkedIn already does showcase (still in Beta) “Jobs You May be Interested In” but the new platform expands upon this and features YOU in the ad. So Facebook however, LinkedIn takes it a step further with displaying people in your Google network that can refer  you for the position. Yes, you have to be connected with them on Google.

LinkedIn Recruiter Ads

photo credit: LinkedIn Blog


2. Connections/LinkedIn Ads. LinkedIn ads have been around for a while but, with the new platform, the ads are not only targeting you, they tout your connections activity. These personalized ads are displayed depending upon the recommendations and number of followers for the advertiser. Numbers. This is a bit disappointing as we see here where there is a popularity contest in a number of ways. If you, as a user, do not have a large amount of connections on LinkedIn the sample size for which the ads would be pooled from is lower and on the advertiser side, if they are new or have not garnered a lot of followers for their company page they may not be reaching a potential buyer/client. I agree that the companies that have really worked hard to build their company page on LinkedIn should be rewarded however, a big part of why companies advertise on LinkedIn is awareness. The targeting was useful for them but now it can be excluding them.

LinkedIn Ads

photo credit: LinkedIn Blog


Opting Out of  LinkedIn New Ad Platform

As always, there is an opt out. You can opt out of the ads simply by clicking the link, then clicking “Turn on/off enhanced advertising” and unchecking the box if it is checked.

opt out of advanced advertising on LinkedIn

LinkedIn Privacy Changes

LinkedIn reported on their blog that there are some new privacy changes on how information is shared with others that would be summarized. To date, this has not been posted and while there is the opt-out above, the article on June 10, 2011. indicated:

Moving forward, you’ll be able to opt-out of being mentioned in any of these ads. Most importantly, we do not provide your name or image back to any advertiser when that ad is served.

Presuming that we have hit the moving forward part, it is not very clear that by opting out above is all that is needed to be done as in their June 22, 2011 article, the ads have not even been completely rolled out. So, are we opting out of something that has not happened yet?

We’ll be rolling out these personalized ads in phases over the next few weeks and hope that they add valuable and actionable insights to your LinkedIn experience.


LinkedIn is remaining competitive with the new ad platform. It would be almost impossible for them to continue with advertising had they not implemented the connections and recommendations. We have to wonder if we are becoming overly connected and being pushed to have certain active profiles (insert Google). Are we getting to where we have to have a Google profile, Gmail and connect with everyone and anyone? We know that our search results are becoming dependent upon our connections, now LinkedIn and well Facebook is still not playing nice with Google except for Pages (which as a business you want indexed and Google wants to rank them).

Are we becoming overly connected and is this skewing our results?

LinkedIn Creates Connection Timeline



Linkedin hackday The developers at LinkedIn were at it again on Hackday and have created a new way to view your career path over time via your connections. Through your career you have certainly met some pretty memorable folks whom you may have lost touch with. The Connection Timeline is a good kickstart to go and see if they are an active member on LinkedIn and connect or if you are already connected to pop your head over and catch up.

LinkedIn Connection Timeline

The Connection Timeline is a roadmap of your career and those that you connected with at your various employers throughout the years. LinkedIn is always being compared to Facebook and Twitter and differentiating is what continues to provide value to their users. The connection timeline is no different as LinkedIn is based upon time. As a professional networking platform, it showcases your accomplishments and career; your online resume. The component of time makes LinkedIn three dimensional and puts a lot into perspective. We know that we are not always on top of viewing our profile and see it how others will. The connection timeline is a fun interactive graphic that really shows you what others can interpret when they look at your profile, your employment history and with whom you are connected. A lack of connections could have some meaning; or not. It could be as easy as they are just not on LinkedIn or you just never connected. Strange as we should connect with people we worked with first, right?

LinkedIn Connection Timeline

Connection Timeline Benefits

At first glance, it did not seem to really be beneficial other than remembering those that I had worked with. Then it hit me like a ton of bricks. Wow, have you sought out everyone that you have worked with and received recommendations? OH! If you are like me, that is a NO! Not everyone would provide a recommendation and let’s face it, some you would never want to (especially if  your relationship was less than stellar). I went through mine, I realized that it was pretty empty. I was a bit shocked by this to be honest as I know I have connected with previous colleagues but as my profile photo scrolled along, there was no denying that my connections are not with those that I had worked with prior to starting Kherize5 in 2006.  It should be noted that this was malfunctioning quite a bit as some of the photos were just on a free fall and floated by faster than Usain Bolt.

Go ahead, go and see yours and let us know what you find. Your LinkedIn Connection Timeline

*at the time of this writing, there have been some technical issues. It took a few tries and a switchover from Firefox to Chrome to finally display. Also some contacts were appearing for incorrectly in the timeline. A few kinks that I am sure will be worked out.

7 Tips for an Uncluttered Linkedin Profile



The following a guest post by George Baker from the UK! If you want to be a guest blogger here at Kherize5, simply drop me a line with a topic!

linkedin logo

photo credit: Mario Sundar

LinkedIn is an important place to maintain a professional presence that will help you find jobs, clients and other people and businesses that can be an asset to your own professional life. Although there are a lot of people telling you what to do or not to do with you on the professional social networking platform, your profile can easily become cluttered if you apply every suggestion you learn. Use the following 7 tips for an uncluttered LinkedIn profile to keep your LinkedIn presence looking professional.

1. Keep It Real

Post a photo of yourself, not a company logo or a pet. Fake LinkedIn profiles everywhere, so you want to make sure you post a photo. Posing a photo of your pet or of your company logo gives your profile a cluttered, unprofessional look and does little to assure your network that you are a real person.

2. Simplify Your Headline

The space below your name is your professional profile and is information that will turn up in search results. Make sure that it is relevant to you and your brand, rather than a miscellaneous compilation of facts and comments that are neither professional nor related to your work.

3. Proofread Your Material

Read over everything you have posted to your profile and edit it for accuracy, and relevance. Eliminate wordiness, made-up words and misspelled words. Check your grammar and make sure that you are proud of what your profile says and how it reads.

4. Use Your Personalized Profile URL

Default profiles have very long URL addresses that are hard to remember or recognize. By customizing your URL, you give clients and employers an easily recognizable way to find you again if they need you. When you create your custom URL, make sure that you use your name or the name of your brand in the address.

5. Limit Your Connections

You might be tempted to accumulate connections on LinkedIn the same way you try to get as many Facebook friends as possible. Doing this needlessly clutters your profile and makes your connections less relevant because it’s hard to find the ones with whom you personally know and interact.

6. Update Your Status Wisely

LinkedIn represents your personal brand, so you don’t want to put information that will diminish your value there. For example, saying that you are in jail or unemployed will take away from your value, so use your status update for positive and concisely worded descriptions of your endeavors.

7. Limit The Invitations You Accept

You may not want to help another user get banned by clicking an “I don’t know this person” link, but you can archive invitation requests to clear them off your screen. Too many items on your profile can get confusing for you and your visitors, so you want to make sure that only the things that contribute to your life and business are accepted.

LinkedIn is a great place to connect to others in your profession and business. It’s a great resource for finding clients and employers as well. By following these 7 tips for an uncluttered LinkedIn profile, you will be able to get even more out of this great business site.

George Baker has a vast knowledge of vacuum bags as he works with a Bosch vacuum bags for a living.

LinkedIn Hits The Streets



LinkedIn News TruckLinkedIn has hit the streets of San Francisco and New York in the LinkedIn News Trucks. Armed with coffee from Martha & Brothers in SF and Brooklyn Roasting Company in NY respectfully and the newly launched LinkedIn Today, the trucks wanted to gather real time information about LinkedIn Today.

LinkedIn Today

LinkedIn Today has been discussed on this blog at its launch. I find it very useful (as discussed in a comment with Joel Libava, @FranchiseKing) as I am able to follow certain industries that I have not paid all that much attention to in the hustle and bustle of every day life. Sure, a lot of it is repetition and we can find it in so many other places and the top stories are generally the ones on the other sites but it is condensed in one spot. We all have our favorite sites that we check to be sure that we are in the know and some come directly to us in our inbox, RSS, etc. However there is something different about LinkedIn Today. Not only are the stories contained in one spot it also gives us a chance to see who is sharing them. Are you connected to them? Have you been exposed to them previously? It is a chance to delve in and see who is sharing in your industry or even another industry to learn about other areas. I see it as such an opportunity to expand your connections.

LinkedIn Today Prominent Profile Display

LinkedIn Today is now prominently displayed on your page. Located directly underneath your Status Update and above All Updates. This encourages use as previously you had to go to the page directly via Is this the right move? It is hard to say as some may be annoyed by it however with 100 million users, I cannot imagine that ALL will ignore this and not use it. It may entice more to share articles and try and have theirs or those that they like be showcased however, will this be the beginnings of the popularity contest that we are trying to avoid? There are platforms for that. Yes, the articles features are by popularity so this already exists but the share me so I can share you and so on could kill the credibility.

LinkedIn Today on Profiles

LinkedIn Hits the Streets


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According to Crystal Ou, Product Marketing at LinkedIn

The reaction to the product and the LinkedIn Today Trucks experience has been very positive. Users were most interested in finding out when we’d be rolling out LinkedIn Today functionality on their platform of choice (Android, iPad, etc.).


Free coffee gets people talking, this we know. Seeing a LinkedIn wrapped truck giving out free coffee is definitely not expected on the streets of New York and despite being housed in San Francisco, it is not the ordinary. Having the ability to go out in the streets and ask people, many times provides valuable information as they are caught off guard and do not have a whole lot of time to think about their answer. If they are not aware, using or do not like something, it is very clear pretty quickly. On the flip side, you have given them some coffee so as a “payment” they happily provide their thoughts on how to improve. As the trucks were out the end of March, was the feedback received the prompt to move LinkedIn Today to each profile page?

With the new location of LinkedIn Today on your LinkedIn profile page, will this take advantage of it? Also, if you had seen and also talked with the folks at LinkedIn on the truck, please share your experience.


photo credit: LinkedIn Blog