Marketing Integration

Integrating your marketing is more than placing a social media icon on all of your materials. True integration is creating a consistent message across all mediums that builds a direct relationship with consumers.

Seamless Experience 

Consumers today are more connected than ever before. Embracing this connectivity by fully integrating your marketing efforts builds strong and sustainable brands. Consumers want and need seamless. They are distracted with the text, the phone call, the hustle and bustle of everyday life and any distraction causes frustration. A shopping experience that is not seamless is a distraction. Accenture, in conducting their Accenture Seamless Retail Study  found that:

Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales.

Creating a seamless experience for consumers seems easy. If it was that easy, everyone would be doing it.  Why did Apple open their own stores? To compete against themselves? No. They created their stores to create a direct relationship with consumers by showcasing their products with their team, in other words, they eliminated the noise of other products and the reliance upon the sales teams at retailers to know and promote Apple products. They also created a special place for “Apple-ites” to go and be part of an interactive and seamless experience.

Building Direct Relationships With Consumers

Building a direct relationship with consumers is nothing new. Brands have vied for the attention of consumers dating back to the days when the family huddled around the radio and started the day with the morning newspaper. The mediums have evolved but the need to grab the attention of consumers has remained.

Successful advertising & marketing campaigns do not just happen. They happen by understanding your target market in how they live and how your product or service will fit into their lives. Marketing is not so much about creating a viral ad as it is solving consumer problems. Consumers yearn for ease and flock to the brand that gives them that.

We create a customized, targeted and comprehensive plan fits the needs of your company as well as the needs of the consumer in a non-intrusive way. Advertising and speaking directly to your customers to build a direct relationship has never been more effective when planned and implemented properly.

Each plan that we create outlines the

  • Goals
  • Objectives
  • Tactics
  • Measurable Outcomes

The marketplace today is very competitive as we are able to reach both off and online. Having a marketing strategy that embraces the seamless, grabs the attention of potential customers and compels them to buy from you as opposed to the competition is critical. Is your company equipped with the proper staff to assist new customers? What is in place for the day to day operations of the business to support an integrated advertising and marketing campaign?

We have the experience in creating and implementing an integrated marketing strategies that reaches your target market and speaks directly to them.  We set realistic goals, analyze the progress and make the necessary adjustments.

Next steps … Integrate Your Marketing!