LinkedIn Enhances Profiles With New Customizations

LinkedIn has enhanced profiles with new customization categories to showcase your skills and accomplishments rather than having them get buried within your summary. These new add-on customization categories are geared towards users who have been published, received patents, certifications, licenses and accreditations as well as those that are multi-lingual. Standing out above the crowd has never been more essential in today’s job market where we are seeing an increase in those looking for and applying for jobs. LinkedIn profiles are not only resource for job seekers to connect with key employees on LinkedIn but also for hiring personnel to gain additional information about a prospect prior to contacting for an interview.

LinkedIn New Profile Customizations

Your LinkedIn profile is an opportunity to position yourself through a very detailed summary. However, we know that too many times the summary is not always read completely and trying to keep it up to date and focus on the key points is not easy. The new customizations help to remove some very pertinent information, which you can semi-customize your profile and decide where it will appear within your profile.

1. Multi-Lingual. This section allows you to choose the languages that you speak and your fluency level.

LinkedIn multi-lingual profile customization

2. Skill Set. Add specific skills with your level of proficiency in each skill for users to easily identify. This is extremely helpful to hiring managers as well as those who are looking to promote their business as users can quickly review the skill set to match to their needs.

LinkedIn skill set profile customization

3. Certifications, Licenses and Accreditations. Received any industry specific certifications, licenses or accreditations that are essential to performing your job? This section is a simple listing of these items so that you can showcase them on your profile for all to see. Generally these were placed in education, honors and awards or interests where they did not necessarily belong.

LinkedIn Certification Profile Customization

4. Publications. This addition has to be one of the most useful for those that have been published as you are able to not only list the publication, provide a brief summary but also add the url to the publication.

LinkedIn Publication Profile Customization

5. Patents. Inventors are really embracing this customization as whether you have received a patent or it is still pending, you can add this to your profile.

LinkedIn Patent Profile Customization

These new profile customization enhancements are very user friendly and self explanatory as well as being extremely functional. They are easily dragged and dropped to where you want them to appear on your profile under the blue box of course. Removing this information from your summary will allow you to create a very powerful summary that delves deeper into your experience and offerings.

Now to work on a new summary …

photo credit: patent photo, LinkedIn blog

(all other photos are from my personal profile)
  • Hi Suzanne,

    Thanks for pointing those out.

    For me the skills sets is what I’ll look at the most and see where/how to use this.

    Glad that LK have increased the different ways we can use the site and open new channels for others to ‘discover’ our skills.


    • Ivan

      The skill set as well as the certifications are huge. I do talk with a lot of folks about their LI summary and that is something that constantly kept coming up as to where to put them and how great it would be to have separate sections. Great move by LI!

      Always a pleasure to see your smilin face! Thanks for reading and commenting.

      • Glad to help, Suzanne.

        Added you to the RSS reader! Some great back posts in there.


        • I had subscribed to yours but the confirm email went to junk. I am all good now and subscribed. I am actually reading the facebook privacy one. Good stuff. Going to share my thoughts on it.

  • That is actually great news. I always found the LinkedIn profiles to be a bit too “crowded” since they had generic fields in which you had to practically put all of your business life and accomplishments.
    This new way will allow for a more granular classification enhancing profiles readability and searches in a hopefully very effective way.
    Thanks for bringing it to my attention!

    • Gabriele

      I love these new sections as they work for the freelancer, an employee of a company, the person building a business and also the job seeker. In other words… all users. I like that. So well said granular classification!

      It is just such a great move for users as now people can scroll down and see your skills,etc and see if they need to go further and read the summary.

      Hope all is well in Tuscany.

      • Weather’s a bit meh but I can’t complain! How’s Vegas?

        • vegas is cold, windy and gloomy. Had crazy lighting storms for the past 2 nights, some very loud thunder and rain this am. I like the sun. Mr. Sunshine is not visiting me today.

  • Oh , I did not notice the additional “publication” and “patent”, would like to check it out. It makes linkedin even more professional.Thanks for sharing

  • Oh , I did not notice the additional “publication” and “patent”, would like to check it out. It makes linkedin even more professional.Thanks for sharing

    • Cherry

      With more and more people being out of work who do have higher levels of education LI had to cater to them a bit. Also, it has to be easier for them with showing results in search if they are in a different area than the summary.

      Thanks so much for reading and sharing your thoughts. Come back anytime!

  • Suzanne, you really are up to the minute with the changes on the most popular social media platforms. Thanks for all your diligence and clear explanations.

    Will you, personally, be adding any of the new sections? And if so, at the end of the regular summary? After specialties?

    • Shari

      I started to add them as I was writing this post, hence the screen shots but then I wanted to finish the post first. I will definitely be adding the skills and the certifications.

      Where I will be putting them? Hmh. Certs probably under education or above education and skills um, beneath summary. I will play around with it to see what works best as I am considering moving the blog and really changing the entire set up I have. I have to do some testing on it for functionality.

      How about yourself?

  • As usual, an AMAZING load of information, Suzanne. You are really good at these 🙂

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