LinkedIn Launches Interactive Email

 

 

LinkedIn Logo

photo credit: Mario Sundar

LinkedIn has collaborated with Microsoft to create interactive email. Imagine being able to review a profile within your email after you connect and not having to receive the email, then review the invite, and then finally not having to go over and find their profile? Sounds so incredibly inviting as the time spent in aforementioned steps is tedious. However, at the same time, each invite deserves at least a peek. Prior to the interactive email, we were given the option to accept or view the invite. Let’s face it, most times we either left it unopened or opened it and then headed on over to LinkedIn and accepted the invites, especially as an open networker. Many times, we never ever looked at the profile of the person, or we just glanced at it to see their title. Well, LinkedIn is making an attempt to change that with interactive email.

LinkedIn Interactive Email

LinkedIn has collaborated with Microsoft to create interactive email within Hotmail. Cheers or Jeers? Even with jeers, we have to hope that it will be expanded to other email platforms. The collaboration is a means of staying connected through Hotmail Active Views which once you invite someone to connect on LinkedIn (and your email is via Hotmail), you are provided with information about their network. This information is about who they are connected to as well as the companies they follow. You can connect with the companies or extend invites without ever leaving your email.

 

LinkedIn Interactive email

photo credit: LinkedIn blog

Hotmail Interactive Views

Hotmail Ineracive Views is not just limited to LinkedIn. Microsoft is partnering with companies to embed JavaScript into the emails which is secured (so they say). It is very enticing and inviting to be able to interact within email and not be taken to a new page and then have to return to the email. It makes a lot of sense if it is really secure, if we use Hotmail regularly and if we receive emails from their new partners. A lot of qualifiers however it is a start. At this point, the interactivity is limited to a desktop or laptop, in other words not available via a mobile device.

For those that  use a domain named email account and still have a Hotmail that we use for the one or two people this is not as exciting however it is something that if it is embraced will be taken further. The technology is what is needed however the platform may not be the best.

What do you think?

  • I think that the idea is surely brilliant, but STILL there’s no way I am going to start using Hotmail ever. I am sorry but since I switched my company’s mail server to Google, the amount of services they provide for a small price (or even free) is totally unreachable. Especially using their Exchange support, I have push email on my iPhone/iPad completely effortless.
    I really hope they are gonna partner with Google as well for this, actually I don’t think there’s any other way to reach a critical mass of users for this, what do you think?

    • The problem is that Google will have to create the technology. LinkedIn was brought in (I am sure the popularity and business aspect of LI played a big role in this). Hotmail is not a business persons email. Gmail is more accepted. I use the domain name and have always. I have hotmail and gmail accounts that I send the spam to for things I download. I never check them. Heck, I forget that they even exist most of the time.

      The technology is great and Microsoft is bringing in some really good companies (heard Netflix is also on board) but as Tom said below, the spam will be awful and people are just not going to manage another email account.

      Oh and again, I love what you are doing with the 3D. It is so awesome!!! I love following you on this. Though I am sad I am not going to be at the party in Tuscany. 10 years is such a milestone.

      • Thank you Suzanne, yeah it will be cool I hope, we had an opening part last year for the opening of this office but this will be a bit less “epic”, since last time we had a TV show hosting from here as well (one shot chance at that, we were lucky). They should hurry up tuning those teleportation devices already.

  • I think that the idea is surely brilliant, but STILL there’s no way I am going to start using Hotmail ever. I am sorry but since I switched my company’s mail server to Google, the amount of services they provide for a small price (or even free) is totally unreachable. Especially using their Exchange support, I have push email on my iPhone/iPad completely effortless.
    I really hope they are gonna partner with Google as well for this, actually I don’t think there’s any other way to reach a critical mass of users for this, what do you think?

  • Tom G

    I like the idea, however, I’m a little concerned about the potential spam risk.

    • Tom

      You are so smart! I did not think of that. Hotmail is a spammers haven. There is more junk mail in there than any mail. Gmail too. Wow, I wish I had thought of that when creating this article as is a big hurdle to get around as if people start using it again, they will be inundated with spam. Great point.

  • Maybe I’m missing something but this isn’t new and it isn’t specific to Hotmail. I have a Gmail account and I’ve seen such emails *after* connecting with a person for months.

    If you refer to invite messages *before* such connections, I turn off emails. I get too many anyway.

    • Ari
      For LinkedIn it is new that you can accept while in Hotmail and not have to be directed over to the LinkedIn page to accept.

      As far as emails … I am with you there with just too many!