LinkedIn Launches LinkedIn Today

 

 

LinkedIn Logo

photo credit: coletivomambembe

Extra! Extra! Read all about it on LinkedIn? LinkedIn has launched a personalized new site, LinkedIn Today that is similar to most other news sites however this one is personal to you without you ever having to set it up. Your profile and your connections have set it up for you. The articles that appear on your Today page are the top stories of the day and not necessarily like groups, articles that were only shared by members or connections. It is a time management tool of sorts as you can click on your page and see what is happening without having to scroll through Twitter for tweets or check each of the popular sites. LinkedIn does it for you.

LinkedIn Today Features

LinkedIn Today is a personal news site that caters to your needs by bringing you the top industry news and also the articles that suit your interests. The articles are selected purely by an algorithm and are separated by industry. If you are in marketing, you will not receive real estate or funding news, unless you customize. It cuts out the noise on the bigger news sites where you have to search for an article in your industry that is of interest to you. LinkedIn Today has the main articles placed on your front page (above the fold) prominently so you can click on your page (your page is located at www.linkdin.com/today)  read the articles of interest and move on. The front page showcases the top articles from your industry and when you scroll down it features industries “SUGGESTED INDUSTRIES” that you can follow.

LinkedIn Today Front Page

1. Customize/Personalize. Your LinkedIn Today can be customized to receive the industries you want to stay on top of. If you are interested in hospitality, you can receive that. The industries are preset (adds some importance to LinkedIn Skills) and are found as a drop down under the “BROWSE ALL’ tab. Currently there are 22 industries but this will be expanded to 115 industries.

 

LinkedIn Today Browse All

2. Share Counter. Articles featured in each industry are based upon an algorithm of shares. Once again, bigger blogs will continue to be featured just by sheer volume. But, who is sharing all of these articles? The share counter when clicked, shows you who shared the article, how many from each company and which industry they are in. Very useful for expanding your connections within your industry.

 

LinkedIn Today Shared By

3. Share or Save. LinkedIn has created a bookmarking feature with the Share or Save. If you are not able to read the story at that time, you can press the save button and the article will be saved for you. This is exceptionally useful as not only do the stories update throughout the day, if  a story is featured in the morning, we know that it could be gone shortly due to the sharing. The save button allows you to bookmark it and come back later.

The Share button shares the article on LinkedIn and if you check the box on Twitter as well.

4. iPhone App. The LinkedIn iphone app will include LinkedIn Today so you can catch up on the go. With LinkedIn Today on your iphone, you have the ability to see what your connections are reading as well as read saved articles and actually save articles which will show up when you return to your desktop/laptop. Flight delays just got a little bit easier.

LinkedIn Today iphone app

photo credit LinkedIn blog

5. StumbleUpon. StumbleUpon has made it very easy for you to stumble articles from your LinkedIn Today as well as sharing them on LinkedIn, Twitter and Facebook. The StumbleUpon toolbar expands when you that when you click share to expose the additional sharing options.

LinkedIn Today StumbleUpon

LinkedIn Today Video

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LinkedIn is hoping that this will bring visitors more frequently to the site, they will update their profiles with industry news and also engage more on the site. What is noticeably missing is the Facebook “Like” button.  There is no Like button on the Share button for each article nor with the StumbleUpon toolbar. The share button has only incorporated Twitter so I guess it is not that much of a shock that the Like button is not included.

I like this as it is easy to jump on over and see what I may have missed and it is also time efficient so that I do not have to go to each site and scroll through for an article of interest. The fact it is not on my homepage and I have to go to a different page to access, does create an extra step but it is so easy to use that it almost is too good to pass up.

What do you think? Is LinkedIn Today a site that you will visit often?

  • Hi Suzanne,

    Thanks for the update. I had not realized that they had added this feature. Like you, I don’t know if having one more step to get there is worth it. I went on over to the site after reading your article and checked it out for myself. If I am looking at it correctly, it seems like this is just LinkedIn’s version of Google Reader, right?

    If this is the case, I have to be very honest, I probably won’t use it. I love Google Reader and have more than enough to read each and every day from the many RSS feeds I subscribe to. I could be totally wrong though. Maybe this is something totally different?

    I guess LinkedIn is simply trying to make their product better. I am still a proponent of doing what you do best – laser focus.

    What do you think? Will you use LinkedIn Today?

    @jwsokol

  • While I do believe that, yes, it’s very good move from LinkedIn, I am not totally sure I’ll visit it too often, mainly because I am too used to my habits of reading stuff from Google Reader or Flipboard for the iPad.
    The approach LinkedIn is having in this is truly innovative and “social”, I just hope they will make it possible for external applications to interface with this via RSS. I can imagine reading my LinkedIn Today from Flipboard or another RSS reader, that would be very nice and a move that would make Today a LOT more popular.

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  • How does LinkedIn select the sources and then the specific articles being shown in the feed?

    • They select them from popular sources. I would expect that they have a pulse on certain sites that they know are popular and start there for pulling the info.