The “ink” was barely dry on my Old Spice Campaign – Could This Be The Best Internet Campaign Ever? article when I received a tweet that told the story. You see, Old Spice has ended the internet campaign as we know it with personal videos from Isaiah Mustafa.
Well friends, like all great things this too must end.
Wow! A campaign of this nature lasting 2.5 days? Really? Not sure what to really think of it as it comes on the heels of the request for the $100,000 donation from Alyssa Milano (of course this video was filmed prior to her request) but will it bring the Old Spice Man back? As a brand can Old Spice and Proctor & Gamble ignore this type of request and the rest of the consumers who were just starting to fall in love with Old Spice?
Is this really goodbye Old Spice Man or will we get an encore?
What does this do to their brand image? Do we all walk away wondering what they could have done more or do we just take this and use it as an example to grow with? I guess if this is the end then it will not be the best internet campaign ever and paves the way for someone else. Well, at least Isaiah has a new career ahead of him with NBC.