Small Business Marketing: 6 Benefits of Twitter

Twitter, small business marketing

To tweet or not?  That always seems to come into play when small businesses are looking to grow online. With all the social media tools available it can be overwhelming.  What do I say, who do I talk to? Will this really help my business?  The real question that you need to ask yourself is what do you want to get out of it?  What do you have to offer the community and how will you utilize your space that becomes a part of their space?  As a small business owner, time is never on your side and to think about delving into a community that albeit is accepting does take time.  It is not like you would be a new hit movie that everyone talks about and wants to be  part of.  You are new to the space and everyone who sees your profile knows it. People may have been exposed to you offline but the community online is a place where if you enter the space without a game plan on what you expect to gain and see it as only another place to exhale your message you are not welcomed or well, really, a spammer.  Twitter does afford a small business exposure outside the local traditional means of advertising … but , there is nothing traditional about Twitter nor any other social media tool.

6 Small Business Benefits of Twitter

1. Awareness.  People may be aware of you offline but online is a whole new world.  Introduce yourself by sharing, helping and forgetting your sales pitch.

2. Engagement.  As  you are building awareness, you are engaging.  Following new people and jumping in when you can to offer something unique, an article or tweet you found funny or useful. This not only puts you on the radar, it is an opportunity to be recognized for how you help and not sell.

3. Informational.  Once you do have awareness, it is not time to sell.  It is a greater opportunity to follow new people and also share information. For years we were fearful of even mentioning someone else in our industry for fear of competition.  Advertising and social media marketing have changed all this.  Sharing others is far better than sharing  your own.

4. Being Genuinely Helpful.  Searches assist in finding people who are in need of help.  Offering a solution allows you to showcase what you do well. People reach out and ask questions on Twitter knowing that they will get solutions.  This is an opportunity to lend a helping hand and solve their problem without making a hard sales “call”.

5. Resources.  Many strategies employ the WIIFM while forgetting that as you are sharing information, others are too.  The opportunity to listen and learn from others seems to get overshadowed and is a lost opportunity. Learn from others as they are willing to share.

6. Localization.  One of the biggest benefits of Twitter is to meet-up with other locals. This is not just another networking event where people just show up, Tweetups bring together a community of people that are ready to engage and share information.

Twitter is not for every business as those that walk into the space with the bull horn and earplugs will not be successful.  The best part about building relationships with people whether it be on twitter or another site, as you are not talking to them as a brand but more like a person and learning so much about other people.

How have you used Twitter or other social media tools for your small business?

photo credit: respes

  • Yes, yes I have

  • robinwitt

    This is a great straight-forward list. I have had the opportunity to meet many helpful, smart, and interesting people at Tweet-ups, as mentioned in number 6. The people who attend seem to be inclusive and very welcoming to new comers. Although it is not always possible to meet in person, when you do, it can be a great boost to your online relationship.

    As far as number 4 goes, I have found that a little bit of helpfulness goes a long way in this environment.

  • Robin

    Thanks! Tweet-ups I believe work as people are part of a community that we all know about. Regular networking events when you say twitter many times you get a blank stare and people know nothing about it and the conversation pretty much ends.

    Being helpful – best advice you can give to anyone online. This helps with building a relationship with people. It also comes back on you as when you need help, people flock to help those who arehelpful to othersl

  • robate159

    Small business

    According to the study, the most important tool for small businesses to succeed in 2010 is search engine marketing, while email marketing, public relations and social media cited as crucial for success.
    23.8% of all small businesses reported that search engine marketing was the tool most needed for their business to succeed in 2010.

  • Great stats. It is going to be very interesting to see how the small business does adapt to social media and all of its offerings.

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  • Thanks for sharing! Good points, especially about being engaging and helpful. We have to get better at this on Google+ but we’ve also been considering creating a Twitter account. How will we truly know if we’re being “genuinely helpful”? Will more people follow us?