Small Business Marketing: The Who and How Many for Twitter

when to tweetThe burning questions of Twitter – how often, what and who should tweet?  I have been asked this question by every client and openly was asked this question in a comment on a post by Sean McVey (great guy and fellow blogger out of NYC) of RisingLynx.

How Often to Tweet?  The easy and quick answer is when you have something to say. The frequency of tweets needs to look at 2 aspects.

a. When are the conversations you wish to be a part of happening?

b. What information are you willing to share?

Why would the timing of the conversations matter? If you are following webinar, a conversation or a sporting event via a hashtag, you will tweet more during that time as you will be following conversations and chime in.

The other part to this is what are you willing to share. Sharing what you are doing or where you are, are quick tweets however the retweeting of a blog you read or finding and sharing a great article does take time.  This impacts the amount of tweets as time is an issue. Following conversations has you engaged and the ease of tweeting is apparent however when you are “alone” it is easy to get distracted, being unsure what to say or reading blogs and move on to the next and not tweet play a role.

Some ideas on what to tweet:

1. News. Something that is affecting your area that you want others to hear about or breaking news.

2. Blogs. Blogs or articles that you feel that others will gain knowledge, be impacted, humored and inspired.

3. A Cause. Hunger, Breast Cancer, A Race, A Triathlon, a fundraiser for a school. Anything you support and believe in.

4. A Question. Asking questions in real time provides answers in real time – no push 1 for, push 2 for … no layers or repeating and in some cases screaming into the phone when “sorry we did not hear or understand your response”.

5. A Problem. A rant – no (ok sometimes OK as we all need to vent and move on). When something has changed or when you are seeking more info or have been wronged.

6. A “Checking In”.  Reaching out to friends to see they are and what they are up to.

7. Your Blog. Promoting your own blog is good so long as that is not all that you do.

8. Updates of Sports/TV/Books. Easy tweets.  Updating scores of a game, bad plays, good plays, happenings on TV shows or a good book you are engrossed in.

Who Should Tweet? This is a not an easy answer. Intern – NO! Sorry to all the interns. When clients pose this I ask “Would you allow an intern to sign checks?” Extreme – yes but at the same time if an intern is signing checks they probably have exposure to all aspects of the business.  Does the person who is tweeting need to know all aspects of the business? Not always but they need to be able to be proactive and also reactive and would an intern have that capacity?  I know being younger I thought I knew it all but in retrospect I yeah I probably knew coming out of college the Bud label word for word and my sorority song.  I think the bigger question is the person who will be the “voice” of social media platforms needs to speak the way the corporation does. We all speak in a certain way.  We can try change that but when in our comfort zone, we all talk in a certain way. Think about how you talk – what you say in conversation with clients and then friends.  Still think the intern is the way to go?

Thoughts? Ideas for what to tweet? Am I off base on interns?

Thank you Sean for asking and addressing the questions of Twitter. If you have not already, peek over at his blog -the soap article is so funny but also great insight how we interact with a product.

photo credit: mikecogh