LinkedIn Hits The Streets



LinkedIn News TruckLinkedIn has hit the streets of San Francisco and New York in the LinkedIn News Trucks. Armed with coffee from Martha & Brothers in SF and Brooklyn Roasting Company in NY respectfully and the newly launched LinkedIn Today, the trucks wanted to gather real time information about LinkedIn Today.

LinkedIn Today

LinkedIn Today has been discussed on this blog at its launch. I find it very useful (as discussed in a comment with Joel Libava, @FranchiseKing) as I am able to follow certain industries that I have not paid all that much attention to in the hustle and bustle of every day life. Sure, a lot of it is repetition and we can find it in so many other places and the top stories are generally the ones on the other sites but it is condensed in one spot. We all have our favorite sites that we check to be sure that we are in the know and some come directly to us in our inbox, RSS, etc. However there is something different about LinkedIn Today. Not only are the stories contained in one spot it also gives us a chance to see who is sharing them. Are you connected to them? Have you been exposed to them previously? It is a chance to delve in and see who is sharing in your industry or even another industry to learn about other areas. I see it as such an opportunity to expand your connections.

LinkedIn Today Prominent Profile Display

LinkedIn Today is now prominently displayed on your page. Located directly underneath your Status Update and above All Updates. This encourages use as previously you had to go to the page directly via Is this the right move? It is hard to say as some may be annoyed by it however with 100 million users, I cannot imagine that ALL will ignore this and not use it. It may entice more to share articles and try and have theirs or those that they like be showcased however, will this be the beginnings of the popularity contest that we are trying to avoid? There are platforms for that. Yes, the articles features are by popularity so this already exists but the share me so I can share you and so on could kill the credibility.

LinkedIn Today on Profiles

LinkedIn Hits the Streets


[vimeo 22273094]


According to Crystal Ou, Product Marketing at LinkedIn

The reaction to the product and the LinkedIn Today Trucks experience has been very positive. Users were most interested in finding out when we’d be rolling out LinkedIn Today functionality on their platform of choice (Android, iPad, etc.).


Free coffee gets people talking, this we know. Seeing a LinkedIn wrapped truck giving out free coffee is definitely not expected on the streets of New York and despite being housed in San Francisco, it is not the ordinary. Having the ability to go out in the streets and ask people, many times provides valuable information as they are caught off guard and do not have a whole lot of time to think about their answer. If they are not aware, using or do not like something, it is very clear pretty quickly. On the flip side, you have given them some coffee so as a “payment” they happily provide their thoughts on how to improve. As the trucks were out the end of March, was the feedback received the prompt to move LinkedIn Today to each profile page?

With the new location of LinkedIn Today on your LinkedIn profile page, will this take advantage of it? Also, if you had seen and also talked with the folks at LinkedIn on the truck, please share your experience.


photo credit: LinkedIn Blog

Starting 2011

starting 2011Starting 2011 … so many hopes and dreams. We set resolutions, goals, look at a new beginning. A beginning that we feel, smell, taste but that beginning is still reflective of the past. The newness of a new year inspires us, it begs us to do more, it talks to us but how much does it resonate? Is there something inside us that magically clicks when the clock strikes 12 that will change us? For some, they become parents, others start a new life through an engagement, a marriage, some lose someone close to them, some will see light at the end of the tunnel, and others see it as just another day. Change happens every single day. We see it most in children physically but yet in adults emotionally in their eyes, their face, their smile.

How to Walk Away from a Decade

A decade. 10 long  years. While for some it seems like a very long time, others it feels shorter and flew by. There is a lot to think about over a period of 10 years. Professionally, we were thriving, we saw no end to the lifestyle we were living. Jobs were plentiful, bigger was better. That was the beginning of the decade. The end tells a very different story. However the evolution of how we got here, here as marketers, here as tweeters, here as people that have helped to tear down communication barriers, while creating new ones (updates, comments, photo tagging cannot really replace Ma Bell) is quite an incredible story. I know that the past two years have certainly not been what I had planned.

Ending 2010

We end 2010 with heavy hearts. We look back at what we have done and what we have not done. Some saw great success where others were wanting to bury their failures hoping no one paid much attention. There were accomplishments that tend to be overlooked by the failures or overshadowed by the incredible success. Walking away from 2010 has made us think. Some never want it to end, others are chomping at the bit where, others like me, are torn. Ending 2010 ended the chapter, created finality. The end is here, ready or not. What have you done? What have you accomplished? What do you want to do? The bigger question is who are you telling so that they can help make it happen? If they do not know, they cannot be a part of the success.

The Year that Was 2010

2010 was the year that was. It was never what I ever could have imagined. I met some of the most inspiring, smart and wonderful people. I accomplished things that were not necessarily on my radar. I blog to help, I engage to learn, I smile with a hope of a smile back … pretty simple. I asked questions, I answered questions, I met people, I followed up with people, I talked with people, I helped people in any way I could. I just did what came natural to me. That natural evolved into some pretty extraordinary accomplishments.

My 2010 Accomplishments

In 2010 personally, I had quite a few challenges, restrictions, sadness and an overabundance of crap. Quite frankly it sucked. The professional accomplishments were all the more special as while I was crumbling in one aspect of life, I was thriving in another.

1. I met and befriended one of the nicest, caring, devoted people who is best seen all over Twitter and Facebook. @MargieClayman.

2. I met and grew a blog community enabling me to share their successes and be their biggest fan. These gentlemen are some of the most loyal, thought provoking and fantastic group of guys. @rj_c (Raul Colon), @jwsokol (Jason Sokol) @maidoesimple (Gabriele Maidecchi), @IvanWalsh and @rinforsideweb (Daniel Wambugu).

3. I shared the excitement of Mardi Gras via LiveStream by my fav @TomMartin.  I also helped to welcome him into business ownership and was able to mention him in at least 5 blog posts (and the very first one of 2011!!).

4. At BlogWorld 2010, I fell victim to the falls via (@JasonFalls), I met a whole lot of people at Jason’s party but … well the frozen slushie drinks seem to have given me some brain freeze. Ahem. The highlights from the the conference were meeting and spending time with: @DJWaldow, @LisaBarone, @MikeStenger and @Franchise King (Joel Libava).

5. I rebranded Kherize5.

6. I welcomed 3 guest bloggers who wrote some of the most useful and successful articles on Kherize5.

7. I guest blogged on 6 different blogs including 3 where I was a regular guest blogger.

8. I learned how I was viewed, perceived and the power of the relationships I built. On August 18, 2010 I was just as stunned as many when I clicked on and saw the headline: You Need a Suzanne Vara. I was completely overwhelmed. With each word I read, the tears seemed to flow faster and I knew that I accomplished something really big. Yes, there was the exposure but more than that, for me, I was able to see exactly what Chris thought of me and what he wanted all of his readers to know about me. Still so amazing.

9. I helped my son learn how to ride a bike, read, write, tie his shoes and tweet (he looked over my shoulder and learned this himself). So personally it was not all bad, hmh.

10. I am still waiting on two things that were started in 2010 so …

I accomplished this due to all of you. Every reader, every comment, every retweet, each and every person that pops their head over to say Hi and give a wave on Twitter, retweets of articles I retweet. I am grateful for all of you as you inspire me and make me your biggest fan. I could not accomplish any of this alone. I thank you from the bottom of my heart and hope you can stick around as what I have in store for 2011 is going to be pretty incredible.

What did you accomplish in 2010? How is 2011 shaping up for you?

photo credit: pbkwee