Project Social: Finding A Job



finding a job with social mediaI am a strong believer in starting anew and opening new doors. That cycle of life stands before me now as I open a new chapter of life and dive head first into my Marketing Case Study: Finding A Job. Not just a job, a job where I can be a part of a team, where my leadership and experience adds value to the team and where I can make a difference and produce results.

The Best Fit

The best fit for me is a VP/Director level role in consumer centric marketing. My strengths are researching and developing a target market and building a community around the brand. I have created and implemented successful marketing plans and campaigns that focus on the customer by learning how they interact with the brand, their experience from the first interaction to the completion of the sale (or decision not to buy), the social status that is associated with being connected to the brand, how the brand makes them feel as well as the convenience of the brand (ie location, additional offerings, for online, website design/ease of use, etc).

I have a wealth of experience in loyalty programs through my work with The Silverton, Cache Creek Casino & Resort as well as Cherokee Casinos. While casino players clubs and loyalty programs tend to be on larger scale due to the means of earning (actuals in slots and theoreticals in table games), the segmentation for the tiers as well as the campaigns for improved customer conversion/retention, improved customer satisfaction/decreased attrition and to increase new customer acquisition are consumer oriented and are essential and effective across many industries.

I also have experience in restaurants, real estate, finance/banking and retail. I have a love of sports but also a love for food and fashion. These are my comfort zones however I am open to exploring new areas that I can delve into should it be a good fit.

Marketing as a term is very broad but yet specialized. I have lived and breathed advertising and marketing for over a decade. I have closely watched how marketing has grown from purely traditional advertising to creating a web presence with a website which led us into the digital age and social media marketing. As a marketer, it has been sensational to be a part of the expansion of marketing. The core values of branding and targeting buyers, loyalists and ambassadors remain. I have built online communities and created a presence through establishing proper listening channels to gauge the strength or weakness of the brand.

Who Should Hire Me?

A company that is in search of a VP/Director for their marketing department that is looking to add an energetic and passionate team oriented leader with a proven track record to build upon and expand the current brand and marketing strategy or start fresh. I have a very strong work ethic and an eagerness to learn your brand, your customers behavior/activity and explore new areas of growth initiatives. I enjoy the balance between traditional advertising and social media marketing and thrive in this environment. I am located in Northern New Jersey and am available to commute to Bergen, Essex, Morris, Passaic and Union counties. I am open to discussion for a position outside of these areas, including NYC, that is virtual and/or only requires on premises 1-2 days a week.

My experience and education are part of the equation as to what I will bring to a company. My reputation amongst my peers provides insight into who I am as a person.

chris brogan endorsement

tom martin endorsementmargie clayman endorsementjason falls endorsement

Additional Endorsements

You Need A Suzanne Vara, Chris Brogan, featured on

Are You Going All In For Your Clients, Tom Martin featured in Ad Age

#High5Friday Meet Suzanne Vara, Jessica Northey, featured on

Interview with Suzanne Vara, Christian Hollingsworth, featured on

12 Engagement Superstars, Margie Clayman featured on

How Can You Help?

If you have a VP/Director position available you can review my resume and contact me directly either via telephone or email. If you are an employee of a company and believe that the hiring manager would be interested, please pass along this link. You can help immensely by sharing this with your community on Twitter, LinkedIn, Google+. Together we can show the strength of the social media community and make Project Social: Finding a Job a success and I then can pay it forward.

photo credit: jurvetson

How to Create a Successful Twitter Chat



Twiter logo Twitter chats, real time conversations that build communities. Bringing people together around a specific topic and/or interest where they can learn, share, interact with a-listers and celebrities seems like the recipe for success as who would not want to take part in this? Seems simple as people love to talk about their passions and connect with others who share those passions but, as we know, successful twitter chats are not a build it and they will come.  While every topic deserves to have a voice, the interest and and long term sustainability are not always supported and maintained. Creating the need, satisfying the need, attracting the participants is just one component of a successful chat.

How to Create a Successful Twitter Chat

Success in anything that we do whether be a business, a blog, a race and twitter chats are dictated by the goals that are set forth. The goals whether they be establishing goals for a blog, a healthier lifestyle or a new business, all have one thing in common; achieving them. How we achieve our goals through the plan we put into place is different for each goal but each requires hard work and a focus on the end. Many goals require  us to define all facets of the goal and work backwards. A twitter chat is no different. The goal is more than the numbers of participants for any given week, it is sustaining the growth and providing reason to return. How are you going to garner enough interest week after week to have people dedicate the time to want to participate? How are you going to keep their attention and continue to entice them to contribute?

1. Establish Need. How important is the overall topic to the twitter community? What is in it for them? Why should they dedicate an hour each week to stop what they are doing and give you their attention? Value. The value to them drives them to return. Establishing and fulfilling the void that exists involves more than just keeping a watchful eye on trends and searches through While there may be a spike in “hamburgers” or “burgers” it does not mean that there is a need for a chat each week.

2. Research Interest and Viability of Topic. How many of your followers are interested in this topic and want to come together in an open platform to show their support and share their thoughts, knowledge and interest in this topic? Why are you to be trusted to moderate the chat? Trust, we know, is not built overnight. Your followers have to not only be interested in the topic, they have to trust that you will provide them the value in participating and also will be committed to the chat and its growth each week. While they may like you well enough, they may not have the trust necessary for them to support your efforts.

3. Gauge Community Support. Building community support when it relates to certain topics is not very difficult. In natural disasters, we see people come together very quickly to support the cause. However, this is a one time commitment by the audience and they move on. Your community has to be on board and ready to show their support to you as the first few weeks of the chat find many testing the waters. Once there seems to be a lot of interest and a lot of noise around the chat, others flock to see what the chat is all about. In the beginning, your community is what gets the chat started and off the ground.

4. Create an easily Identifiable and Memorable Hashtag. Hashtags, while seem elementary, play a big role in the success of a chat. A hashtag that is too long takes up valuable real estate and is not as twitter friendly as we would think. People have a lot to say and share and a long hashtag takes away from what they want to contribute. Also, the hashtag has to identify what the chat is about and be easily remembered to be associated with the chat.

5. Create Editorial Calendar. Keep the weekly topic fresh and new will help to grow the chat community as we can only talk about the same thing every so often. Certain topics are what they are and if we are talking about blogging, there are only so many components of blogging that we can discuss. However, bringing in guest moderators, honing in on one area of the topic and inviting participants to suggest the weekly topics, keeps the community involved and committed.

6. Establish Guidelines. A chat while is discussing a topic is not a free for all/anything goes. Establish guidelines and before each chat post the link to the guidelines. This not only eliminates the need to repeat yourself and have to “call out” people who regularly push the envelope and go outside the guidelines (ie use the chat as their own sales platform by posting link after link) it shows that you are very committed to the chat and the success thereof.

7. Ask for Participation. Inviting your followers to be a part of the chat empowers them. They are being asked to be a part of the anticipated success. People, especially in great success, are so very proud to boast about how they were there from the beginning when hardly anyone else was paying attention. You need them to get the ball rolling and bring in their followers. Asking them to participate gives them a sense of importance and belonging. Their opinion and expertise matters.

8. Introduce Participants. Formally introducing chat participants to one another promotes participation by giving them someone to talk to. The biggest complaint we hear about chats is that people do not know where to jump in or who to talk to. Introducing people that you know that may or may not know one another solves this and also nudges them to introduce people they know to one another. Treat the chat and participants like an intimate group attending a dinner party.

9. Continue Conversation Beyond Chat. The conversation beyond the chat, especially with new participants, is crucial to keeping them interested and involved. If they are engaging in conversation with you and other chat members during the week, they are more apt to participate and also entice their follows to do the same. People want to be a part of something that is popular and successful as it fulfills their need to be a part of the cool kids club.

10. Keep Chat Community Informed. The chat participants are relying upon you to inform them of the chat topic, the guest moderators, the behind the scenes work that is being done to grow the chat and also to make it the most successful and best chat on Twitter. Go beyond these and keep the community informed by sharing industry/topic news as it happens, share participant news, etc to keep the interest in the chat alive. Showing up an hour each week is easy, showing up each day and being a source information on a regular basis is hard.

11. Listen to the Chat Community. The chat community has the biggest voices that need to be heard and respected. There is always the select few that jump in on the chat to cause a ruckus and stir things up. They just want the attention taken away from the chat and placed upon them. Generally they are harmless and nothing more than a nuisance however from time to time we see where the tone of a chat can change in a matter of seconds. The community will not be shy to share with you their thoughts about the chat. Listen to them and let them know they are being heard.

Defining a Successful Chat

A successful chat is defined by meeting the goals that were set forth. We as participants are not always aware of the goals so we define the success for them. We look at #blogchat and based upon the information shared and the number of tweets and participants, we deem it as successful. To Mack Collier, this may not align with the goals he had however, the love that the community has for the chat as well as the commitment to the chat and one another is, in my book, a success. #Blogchat, started in 2009, has provided a wealth of advice on various blogging topics  and maintained the integrity of the blogging community and is every Sunday at 9ET/6PT.

Building a Successful Chat

How do we get started? How do we build a successful chat in 2011? Commitment, knowledge, trust and a dedication to your community.  I recently spoke about Jessica Northey and her success with #CMChat and her focus of one. She is always quick to credit and praise @DabneyPorte and @TobeyDeyes, her partners in crime, for the getting the chat started and spreading the word to the Twitter community. However, Jessica has spent years in radio, blogs at 5 or so different industry specific sites and is so fully engrossed in the country music industry that her starting a chat was the next step in growing the interest as well as bringing the country music folks together on Twitter. There are some up and coming country music artists that are trying to get their names out there and their music heard. Some happen to be her clients and some with no doubt will be her future clients. Jessica Northey’s CMChat was only started 2 weeks ago and yet it is bringing in record numbers. The chat has folks from all walks of life participating as we see celebrities within the country music industry with @BigKennyTV, @CowboyTroy, on air radio personalities with @TonyandChris, new artists like @CraigMoritz ,@MarySarahMusic as well as @CurtisGrimes, a participant on NBC’s hit show The Voice.

A girl who grew up on the race tracks has taken a love of hers and infiltrated herself into the world of country music and shares her love, passion and connections. This is a recipe for success as the country music community now has a place to come together to talk all that is country but learn from one another and have the ability to connect with the artists one on one.  Heck, I am not even a country music fan but have participated in the chat as their is a place for everyone who supports the music industry as a whole. Day after day, tweet after tweet, Jessica stays true to her followers by continuously connecting them with one another and keeping them in the know with sharing the latest in country music, radio and social media through her numerous blogs. Jessica Northey’s #CMChat is every Monday at 9ET/6PT and focuses on not only the music but how to promote the music, what it takes to be a music star and insight behind the artists. We all love to be the on the inside of new releases and a part of the success of the up and comers. Jessica has provided that platform.

What are your favorite chats and why?

photo credit: Rosaura Ochoa

Turning It All Off



turning it all offSounds scary and it is. Turning off sounds like isolation and seclusion. It is but at the same time it is what can make you go from good to great, from slim wallet to fat wallet. I had the pleasure of being dialed into “How to Eliminate & Overcome Overwhelm” with the lovely Carrie Wilkerson (a/k/a @Barefoot_exec) and the eliminate was not really what I was expecting. We have heard to shut down notifications, the phone … all the distractions that we have so that we can get down to business and be productive without interruption. However, Carrie has a very aggressive approach that on the surface is scarier than being face to face with a skunk.

The Path of Success

Turning it ALL off is not shutting down completely. It is actually freeing up your time to build your business, blog, relationships and empowering you to create an atmosphere that is conducive to being successful. Success leaves a mark or a path behind you and to gain success you have to work hard. The right place at the right time comes into play but if you did not work hard to build a complete and utter understanding of what you are best at in the minds of others, you are not leaving that path of success. Reality TV tries to defy this but at the same time, love them or hate them, we allow them to develop a character of whom we wish them to be and they have to become that or continue with it. The path of success begins with establishing yourself in a very active ocean and while sometimes we feel like a goldfish, establishing ourselves begins with what we do and how we do it.

Turning it ALL Off

What does that mean? Turning it all off is so broad but yet so narrow. Listening to Carrie, she was trying to eliminate being overwhelmed with information, being here and there without ever getting ahead. How can you not get ahead by being everywhere? Being everywhere is a trail to nowhere in many ways. We have so many blogs that we read and read and some have us take some notes or spark a blog post of our own. We Tweet these and then engage in conversations with friends. This is great and relationships matter when they are fulfilling emotionally or monetarily. What happens when they are neither? It is the equivalent of opening your window and throwing money out. Harsh and/or unfounded;  some may think so but deep down you know it is not as you looked over at the window and envisioned money being thrown out.

Turning it all off is mastering your time and involvement. Carrie suggests ONLY being subscribed to ONE email list. Feel the heart fluttering yet? I know I did as how on earth does only being subscribed to one email list/blog lead to the path of success (or for established companies bigger success)? I was a skeptic but yet listened more and it became clear. When you follow one, you have chosen them and are devoting time to reading their blog or newsletter and getting to know them while at the same time giving them a chance to get to know you (which is ultimately what you want clients/customers to do). You are also freeing yourself up to be able to build the business and not have the excuse of “not enough time in the day” and taking blogging as volunteer work into blogging as focusing on being their one. You now have time that you have no idea what to do with as your head is all over the place with did I choose the right one, will people be mad that I am not there and if I am not there for them, how can they be there for me?

The Focus of One

Just one is hard to wrap your arms around and I am not so sure I am on board with just one. So I should just abandon everyone else and give a hat tip or a sad face of sorry you are not my focus of one? Sounds so selfish but yet at the same time, it is invigorating. I am guilty of information overload to the point of where I have so many little papers of ideas that none get fleshed out enough to be written. Why? There is not a focus of one. There is the focus of all. Be the small business agency that does all and is all. Sounds great on paper but in reality it is the biggest jumble of jumbles that it makes a crossword puzzle in a different language look easy. I look at Jessica Northey and see her love of country music and how she is easily able to talk about it. After only 2 weeks, she has one of the most successful Twitter chats because she has been in radio, worked with artists and through educating her followers on country music has garnered speaking engagements that never disappoint.

We can talk about being a small business owner and how advertising and social media marketing benefits them and what we can do for them, but is that really giving them the trust and focus that they deserve? As an example,  I love sports so much that I can talk about plays or players as if they are my family member but yet I never have pursued this as a viable market. It is one of the easiest things for me to talk about, but that is my hobby. Well if you know me at all, it is not really a hobby. It is a focus that is as easy to talk about as casino advertising and marketing. Ever hear me talk about casino advertising? No, as I have worked with them for years and am living off the referrals (go ahead, scratch your head as wow, I never knew!).

Do We Need To Turn It All Off?

Yes and no. In social media within the industry itself, we do need to be active. Our focus of one needs to be active but with limitations. The egg timer sets limitations. Set it for 30 minutes and ding ding, stop or finish really fast what you are doing to renew the focus. It is so easy to get engaged in conversations on Twitter or reading so many blogs but it has to be looked at as is this paving your path to success? Only you can pave that path but along the way, we need help. The focus of one that Carrie was talking about does make a whole lot of sense. It makes you look deeper into yourself and see how you can focus more and stop the information overload. Choosing one is not about choosing them so much as it is choosing you to be the one.

Think about it.

photo credit: Mr. Mystery