LinkedIn Launches Company Follow

LinkedIn TipsLinkedIn has launched a follow button similar to Twitter and the Facebook Like to increase awareness and engagement with the company pages and users on LinkedIn. Company pages are the forgotten pages as there is not a whole lot of functionality within these pages and previously there was no button or link from your website (other than a share which was more used for a blog article and did not direct users to the company page) to let users know that the page even existed on LinkedIn (there is the share button which was mainly for blogs). While the functionality is still limited as we cannot interact with LinkedIn company pages via posting our comments/thoughts/ideas, etc., at least we can make site visitors aware of them and allow them to follow and share company page updates on LinkedIn.

How Does LinkedIn Company Follow Work?

The LinkedIn Company Follow button works the same as follow for Twitter and Like for Facebook where in order to follow a company, you must be logged into your LinkedIn profile (if not, you will be prompted to log in). While on a company’s website, click the follow button and you are brought to the company LinkedIn page and are automatically following that Company.

The Company pages as you may recall have added employees  through company search as well as products and services for visitors to learn about your company and to see what level of connection they have with your company through your employees. Thereafter, they added analytics for companies to see who is visiting, who is following the company page as well as their industry, company and function (position).

How To Install LinkedIn Company Follow

    1. Go to LinkedIn’s Developer Plug-In Page
    2. If you are not logged in to your LinkedIn, type in your company’s name in the box. If you are logged in, it should automatically populate the field.
    3. Pick the style you wish to have on your website, horizontal with count or without count.
    4. Click “Get Code” and the code will appear.
    5. Copy the code and place it on your website on the page(s) you wish for the button to appear.

Why Should I Install LinkedIn Company Follow?

Simply – awareness and exposure and to keep users up to date on your company. Not everyone will visit your website every single day however, many do visit their LinkedIn profile every day. Your company page updates and new job postings will be featured on their LinkedIn profile which is visible to others. So, not only are those that are following your company page viewing your page updates, so are their connections. Awareness and exposure.

The key here is that you have to make sure that you are updating your company page as if not, why would people want to follow you? This is not like Twitter where we can tweet upwards of 25-50 times a day. No that is too much for LinkedIn users. Update when you have company news or something that is industry related. Remember, you cannot ask questions on your company page as users are unable to answer on your page (utilize the Q&A section, start a Group for Q&A or a poll). If you are not updating your page eventually users will forget about you and unfollow and having the follow button on your website becomes pointless. Update your company page status to get people to know more about your company, share your updates and also refer your company to those in the need of your product/services.

LinkedIn Tips: Find and Follow A Company Video

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photo credit: Mario Sundar