7 Tips for an Uncluttered Linkedin Profile

 

 

The following a guest post by George Baker from the UK! If you want to be a guest blogger here at Kherize5, simply drop me a line with a topic!

linkedin logo

photo credit: Mario Sundar

LinkedIn is an important place to maintain a professional presence that will help you find jobs, clients and other people and businesses that can be an asset to your own professional life. Although there are a lot of people telling you what to do or not to do with you on the professional social networking platform, your profile can easily become cluttered if you apply every suggestion you learn. Use the following 7 tips for an uncluttered LinkedIn profile to keep your LinkedIn presence looking professional.

1. Keep It Real

Post a photo of yourself, not a company logo or a pet. Fake LinkedIn profiles everywhere, so you want to make sure you post a photo. Posing a photo of your pet or of your company logo gives your profile a cluttered, unprofessional look and does little to assure your network that you are a real person.

2. Simplify Your Headline

The space below your name is your professional profile and is information that will turn up in search results. Make sure that it is relevant to you and your brand, rather than a miscellaneous compilation of facts and comments that are neither professional nor related to your work.

3. Proofread Your Material

Read over everything you have posted to your profile and edit it for accuracy, and relevance. Eliminate wordiness, made-up words and misspelled words. Check your grammar and make sure that you are proud of what your profile says and how it reads.

4. Use Your Personalized Profile URL

Default profiles have very long URL addresses that are hard to remember or recognize. By customizing your URL, you give clients and employers an easily recognizable way to find you again if they need you. When you create your custom URL, make sure that you use your name or the name of your brand in the address.

5. Limit Your Connections

You might be tempted to accumulate connections on LinkedIn the same way you try to get as many Facebook friends as possible. Doing this needlessly clutters your profile and makes your connections less relevant because it’s hard to find the ones with whom you personally know and interact.

6. Update Your Status Wisely

LinkedIn represents your personal brand, so you don’t want to put information that will diminish your value there. For example, saying that you are in jail or unemployed will take away from your value, so use your status update for positive and concisely worded descriptions of your endeavors.

7. Limit The Invitations You Accept

You may not want to help another user get banned by clicking an “I don’t know this person” link, but you can archive invitation requests to clear them off your screen. Too many items on your profile can get confusing for you and your visitors, so you want to make sure that only the things that contribute to your life and business are accepted.

LinkedIn is a great place to connect to others in your profession and business. It’s a great resource for finding clients and employers as well. By following these 7 tips for an uncluttered LinkedIn profile, you will be able to get even more out of this great business site.

George Baker has a vast knowledge of vacuum bags as he works with a Bosch vacuum bags for a living.

6 Tips For Giving Your LinkedIn Profile A Facelift

LinkedIn logo LinkedIn, launched in 2003 as a professional network with under 500 users, is now connecting over 70 million people in 200 countries and territories.  Initially associated with the popular MySpace, but for adults, users quickly learned that this platform was a whole lot more. It was opportunity. Opportunity to showcase your knowledge and experience to connect with other professionals to further your career. As an online resume of sorts, LinkedIn profiles built authority through not only being shared on their site but as a high ranking personal brand throughout the web.

LinkedIn has grown from that a job seeker billboard to a connection based referral source. The days of only connecting with friends, family, previous co-workers are gone and connecting with people we need to know to jump start our career or build a business have stepped in. But, there are still many who are neglecting their LinkedIn profiles and focusing on the the flashier, sexier and fast paced platforms like Twitter and Facebook. I love Twitter and with over 18,000 tweets I suppose I should but, I am here to let you in on a little secret: neglecting LinkedIn and its offerings is simply handing over business and job opportunities to someone else

Giving Your LinkedIn Profile a Facelift

If it has been a while since you last visited and read over your profile LinkedIn, you are not alone. As we start the new year, now is the right time to take the time to go over and see what others are seeing. Is your information really representative of what you do? Is it filled with 2010 buzz words that really should be banned? Creating and maintaining an authoritative presence, starts with your profile. The more robust your profile as well as the more you engage and interact, the more opportunities will be presented. There are some basics to consider before jumping into connecting. Before you connect with people, ensuring that your profile is up to date and inviting is necessary.

LinkedIn Profile Basics

1. Profile Photo. A photo of you to associate with the name. This is not a photo of your children (as adorable as they are), your pet, you wife/husband, your company logo. We hear this over and over but yet we still see LinkedIn profile photos with a pet, child, one that is out of date or even profiles with NO photo at all. LinkedIn profile photos should be recent and what you look like today and not 10 years ago. Recommended photos that are 6 months old or less.  A photo of you as people do business with, interact with and connect with other people. To upload a photo, click settings and Profile photo.

LinkedIn profile photo

2. Vanity URL. A vanity URL  maximizes your chance of being found and increases connections and opportunities. Since their inception in 2007, most have claimed their URL (www.linkedin.com/in/yourname and not www.linkedin.com/pub/your-name/series-of-numbers-and-characters) however if it has been that long since your last visit to LinkedIn or if something has changed, you can change your current URL by clicking on Edit Public Profile Settings on the right or edit next to the Public Profile in your blue profile box.

3. Headline. We have become accustomed to search via search engines so this is a natural place to start on LinkedIn. When we start our search, we think of core keywords that we would associate with the individual(s) that we are trying to connect with. This is of course if you do not have their name. The results are matched to the keywords in the the headline as well as the summary.

a. What do you do? Start here and jot down terms as they relate to what your current position is. This will more than likely not be your headline however it is a starting point to see how you define yourself.

b. What do you have to offer? If you are an employee of a big company, what makes you irreplaceable? Why should a consultant connect with you? What do you have to offer to a connection other than a wave?

EX: Gardening Consultant. Finding the right vegetables to plant for your soil & climate.

c. What makes you unique? Thinking in these terms you are identifying what differentiates you from the rest of the field and why it is worth noting.

EX: Social Media Consulting. Free profile analysis to leverage brand and maximize your exposure.

d. What value do you bring? Great you are a CEO but what does that mean to me? How does you being a CEO relate to where you would fit into my network?

EX: Forging business relationships internationally; supply chain management consulting.

e. What problem to you solve? A descriptive problem solving headline is being there before they know they have a problem and when in panic and need the problem solved. We know that when we need something, we need it done right away and being able to be there already is the perfect position.

EX: Blog Consultant. Advising & educating new bloggers how to write and promote a blog to build an online community and generate sales.

4. Email Settings. Invitations and opportunity preferences sent to your LinkedIn can be forwarded to an email that you designate as your primary email by clicking settings, personal information and then email addresses. Once you have designated the email return to settings, email notifications, contact settings you opt in to receive notifications.

Linkedin email settings

5. Profile and Status Updates. In settings, allow significant profile and status updates to be sent to your connections so they are notified of such changes. Update your status frequently by sharing new articles, events, happenings for your company or yourself.

6. Public Profile. Your profile is not only searchable on LinkedIn but also on the search engines. LinkedIn profiles generally rank in the top 5 when a search is performed for your name. To set your profile to public and have it indexed, click on Settings, Public Profile and select Full View Recommended. You can select which items are viewable by the public from the menu list.

LinkedIn profile and status updates

These are the basics to get you started reacquainting yourself with LinkedIn and creating a profile that users want to connect with. Next we will delve into the meat of your profile, the summary.

As an open networker on LinkedIn, I welcome all connections, so let’s get connected! www.linkedin.com/in/suzannevara; email: suzanne at kherize5 dot com.

photo credit: Mario Sundar

LinkedIn Enhances LinkedIn Polls

Linkedin logo

photo credit: Mario Sundar

Struggling for a blog topic? Wanting to see if others feel the same way as you do? Curious if companies are outsourcing their social media or creating internal departments? LinkedIn has answered these questions in their recent enhancements to their polls. Polls of this nature are not very scientific but when you are seeking a representative sample, it is a useful tool.

LinkedIn Poll Enhancements

LinkedIn has completely redesigned how we create polls making them as simple as possible. Starting with the location of the polls, which are found in the drop down of the More button in your profile. The polls page lists polls that people are seeking participation in addition to where  users can create a new poll. The create a new poll is located in the left column. LinkedIn has also created a per poll embed so that you can share the poll on your blog. Very smart.

How to Create a LinkedIn Poll.

1. Profile page. On your profile page, click More. Click polls.

2. Polls page. From the polls page, click the create a new poll and you are presented with fields to begin typing in your question. You are allotted 5 choices which those fields appear as you start typing in the choices in each row. Users can opt to have the choices appear in random order or a set order.how to create a LinkedIn Poll

Note:  I did find that it does not allow respondents to choose more than 1 answer.

3. Length of Poll. Determine the length of your poll by clicking on the calendar. The default is one month but can go as long as 90 days.

4. Sharing Tools & Embed. To maximize the number of respondents (some polls that I was reviewing for this article were receiving a low response) you can have the poll tweeted. In addition, as stated above, each poll  has its own URL and embed so you can incorporate the poll onto your blog. The URL and embed is created naturally after you create the poll. LinkedIn Poll sharing tools and embed

5. Poll Analytics. The poll results are visible to all viewers of the poll. This could sway the results as users can view the results prior to voting. The results are created numerically as well as in visual symbols and graph and include the the number of respondents, demographics for age, seniority and gender.

LinkedIn poll analytics
photo credit: LinkedIn Blog

Once the poll is posted it cannot be edited. You would have to click “end” under the poll when you click on the list of polls or via “polls you created” tab. This will end the poll and you will have to create a new one.

To test the functionality, ease of use and also to see of this will garner the responses/sample size to expand further upon the topic, I have created a LinkedIn Poll to see if this is a viable option. I will be sure to keep you posted as to this experiment.

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