LinkedIn Hits The Streets

 

 

LinkedIn News TruckLinkedIn has hit the streets of San Francisco and New York in the LinkedIn News Trucks. Armed with coffee from Martha & Brothers in SF and Brooklyn Roasting Company in NY respectfully and the newly launched LinkedIn Today, the trucks wanted to gather real time information about LinkedIn Today.

LinkedIn Today

LinkedIn Today has been discussed on this blog at its launch. I find it very useful (as discussed in a comment with Joel Libava, @FranchiseKing) as I am able to follow certain industries that I have not paid all that much attention to in the hustle and bustle of every day life. Sure, a lot of it is repetition and we can find it in so many other places and the top stories are generally the ones on the other sites but it is condensed in one spot. We all have our favorite sites that we check to be sure that we are in the know and some come directly to us in our inbox, RSS, etc. However there is something different about LinkedIn Today. Not only are the stories contained in one spot it also gives us a chance to see who is sharing them. Are you connected to them? Have you been exposed to them previously? It is a chance to delve in and see who is sharing in your industry or even another industry to learn about other areas. I see it as such an opportunity to expand your connections.

LinkedIn Today Prominent Profile Display

LinkedIn Today is now prominently displayed on your page. Located directly underneath your Status Update and above All Updates. This encourages use as previously you had to go to the page directly via linkedin.com/today. Is this the right move? It is hard to say as some may be annoyed by it however with 100 million users, I cannot imagine that ALL will ignore this and not use it. It may entice more to share articles and try and have theirs or those that they like be showcased however, will this be the beginnings of the popularity contest that we are trying to avoid? There are platforms for that. Yes, the articles features are by popularity so this already exists but the share me so I can share you and so on could kill the credibility.

LinkedIn Today on Profiles

LinkedIn Hits the Streets

 

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According to Crystal Ou, Product Marketing at LinkedIn

The reaction to the product and the LinkedIn Today Trucks experience has been very positive. Users were most interested in finding out when we’d be rolling out LinkedIn Today functionality on their platform of choice (Android, iPad, etc.).

 

Free coffee gets people talking, this we know. Seeing a LinkedIn wrapped truck giving out free coffee is definitely not expected on the streets of New York and despite being housed in San Francisco, it is not the ordinary. Having the ability to go out in the streets and ask people, many times provides valuable information as they are caught off guard and do not have a whole lot of time to think about their answer. If they are not aware, using or do not like something, it is very clear pretty quickly. On the flip side, you have given them some coffee so as a “payment” they happily provide their thoughts on how to improve. As the trucks were out the end of March, was the feedback received the prompt to move LinkedIn Today to each profile page?

With the new location of LinkedIn Today on your LinkedIn profile page, will this take advantage of it? Also, if you had seen and also talked with the folks at LinkedIn on the truck, please share your experience.

 

photo credit: LinkedIn Blog

LinkedIn Launches LinkedIn Today

 

 

LinkedIn Logo

photo credit: coletivomambembe

Extra! Extra! Read all about it on LinkedIn? LinkedIn has launched a personalized new site, LinkedIn Today that is similar to most other news sites however this one is personal to you without you ever having to set it up. Your profile and your connections have set it up for you. The articles that appear on your Today page are the top stories of the day and not necessarily like groups, articles that were only shared by members or connections. It is a time management tool of sorts as you can click on your page and see what is happening without having to scroll through Twitter for tweets or check each of the popular sites. LinkedIn does it for you.

LinkedIn Today Features

LinkedIn Today is a personal news site that caters to your needs by bringing you the top industry news and also the articles that suit your interests. The articles are selected purely by an algorithm and are separated by industry. If you are in marketing, you will not receive real estate or funding news, unless you customize. It cuts out the noise on the bigger news sites where you have to search for an article in your industry that is of interest to you. LinkedIn Today has the main articles placed on your front page (above the fold) prominently so you can click on your page (your page is located at www.linkdin.com/today)  read the articles of interest and move on. The front page showcases the top articles from your industry and when you scroll down it features industries “SUGGESTED INDUSTRIES” that you can follow.

LinkedIn Today Front Page

1. Customize/Personalize. Your LinkedIn Today can be customized to receive the industries you want to stay on top of. If you are interested in hospitality, you can receive that. The industries are preset (adds some importance to LinkedIn Skills) and are found as a drop down under the “BROWSE ALL’ tab. Currently there are 22 industries but this will be expanded to 115 industries.

 

LinkedIn Today Browse All

2. Share Counter. Articles featured in each industry are based upon an algorithm of shares. Once again, bigger blogs will continue to be featured just by sheer volume. But, who is sharing all of these articles? The share counter when clicked, shows you who shared the article, how many from each company and which industry they are in. Very useful for expanding your connections within your industry.

 

LinkedIn Today Shared By

3. Share or Save. LinkedIn has created a bookmarking feature with the Share or Save. If you are not able to read the story at that time, you can press the save button and the article will be saved for you. This is exceptionally useful as not only do the stories update throughout the day, if  a story is featured in the morning, we know that it could be gone shortly due to the sharing. The save button allows you to bookmark it and come back later.

The Share button shares the article on LinkedIn and if you check the box on Twitter as well.

4. iPhone App. The LinkedIn iphone app will include LinkedIn Today so you can catch up on the go. With LinkedIn Today on your iphone, you have the ability to see what your connections are reading as well as read saved articles and actually save articles which will show up when you return to your desktop/laptop. Flight delays just got a little bit easier.

LinkedIn Today iphone app

photo credit LinkedIn blog

5. StumbleUpon. StumbleUpon has made it very easy for you to stumble articles from your LinkedIn Today as well as sharing them on LinkedIn, Twitter and Facebook. The StumbleUpon toolbar expands when you that when you click share to expose the additional sharing options.

LinkedIn Today StumbleUpon

LinkedIn Today Video

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LinkedIn is hoping that this will bring visitors more frequently to the site, they will update their profiles with industry news and also engage more on the site. What is noticeably missing is the Facebook “Like” button.  There is no Like button on the Share button for each article nor with the StumbleUpon toolbar. The share button has only incorporated Twitter so I guess it is not that much of a shock that the Like button is not included.

I like this as it is easy to jump on over and see what I may have missed and it is also time efficient so that I do not have to go to each site and scroll through for an article of interest. The fact it is not on my homepage and I have to go to a different page to access, does create an extra step but it is so easy to use that it almost is too good to pass up.

What do you think? Is LinkedIn Today a site that you will visit often?