Turning It All Off



turning it all offSounds scary and it is. Turning off sounds like isolation and seclusion. It is but at the same time it is what can make you go from good to great, from slim wallet to fat wallet. I had the pleasure of being dialed into “How to Eliminate & Overcome Overwhelm” with the lovely Carrie Wilkerson (a/k/a @Barefoot_exec) and the eliminate was not really what I was expecting. We have heard to shut down notifications, the phone … all the distractions that we have so that we can get down to business and be productive without interruption. However, Carrie has a very aggressive approach that on the surface is scarier than being face to face with a skunk.

The Path of Success

Turning it ALL off is not shutting down completely. It is actually freeing up your time to build your business, blog, relationships and empowering you to create an atmosphere that is conducive to being successful. Success leaves a mark or a path behind you and to gain success you have to work hard. The right place at the right time comes into play but if you did not work hard to build a complete and utter understanding of what you are best at in the minds of others, you are not leaving that path of success. Reality TV tries to defy this but at the same time, love them or hate them, we allow them to develop a character of whom we wish them to be and they have to become that or continue with it. The path of success begins with establishing yourself in a very active ocean and while sometimes we feel like a goldfish, establishing ourselves begins with what we do and how we do it.

Turning it ALL Off

What does that mean? Turning it all off is so broad but yet so narrow. Listening to Carrie, she was trying to eliminate being overwhelmed with information, being here and there without ever getting ahead. How can you not get ahead by being everywhere? Being everywhere is a trail to nowhere in many ways. We have so many blogs that we read and read and some have us take some notes or spark a blog post of our own. We Tweet these and then engage in conversations with friends. This is great and relationships matter when they are fulfilling emotionally or monetarily. What happens when they are neither? It is the equivalent of opening your window and throwing money out. Harsh and/or unfounded;  some may think so but deep down you know it is not as you looked over at the window and envisioned money being thrown out.

Turning it all off is mastering your time and involvement. Carrie suggests ONLY being subscribed to ONE email list. Feel the heart fluttering yet? I know I did as how on earth does only being subscribed to one email list/blog lead to the path of success (or for established companies bigger success)? I was a skeptic but yet listened more and it became clear. When you follow one, you have chosen them and are devoting time to reading their blog or newsletter and getting to know them while at the same time giving them a chance to get to know you (which is ultimately what you want clients/customers to do). You are also freeing yourself up to be able to build the business and not have the excuse of “not enough time in the day” and taking blogging as volunteer work into blogging as focusing on being their one. You now have time that you have no idea what to do with as your head is all over the place with did I choose the right one, will people be mad that I am not there and if I am not there for them, how can they be there for me?

The Focus of One

Just one is hard to wrap your arms around and I am not so sure I am on board with just one. So I should just abandon everyone else and give a hat tip or a sad face of sorry you are not my focus of one? Sounds so selfish but yet at the same time, it is invigorating. I am guilty of information overload to the point of where I have so many little papers of ideas that none get fleshed out enough to be written. Why? There is not a focus of one. There is the focus of all. Be the small business agency that does all and is all. Sounds great on paper but in reality it is the biggest jumble of jumbles that it makes a crossword puzzle in a different language look easy. I look at Jessica Northey and see her love of country music and how she is easily able to talk about it. After only 2 weeks, she has one of the most successful Twitter chats because she has been in radio, worked with artists and through educating her followers on country music has garnered speaking engagements that never disappoint.

We can talk about being a small business owner and how advertising and social media marketing benefits them and what we can do for them, but is that really giving them the trust and focus that they deserve? As an example,  I love sports so much that I can talk about plays or players as if they are my family member but yet I never have pursued this as a viable market. It is one of the easiest things for me to talk about, but that is my hobby. Well if you know me at all, it is not really a hobby. It is a focus that is as easy to talk about as casino advertising and marketing. Ever hear me talk about casino advertising? No, as I have worked with them for years and am living off the referrals (go ahead, scratch your head as wow, I never knew!).

Do We Need To Turn It All Off?

Yes and no. In social media within the industry itself, we do need to be active. Our focus of one needs to be active but with limitations. The egg timer sets limitations. Set it for 30 minutes and ding ding, stop or finish really fast what you are doing to renew the focus. It is so easy to get engaged in conversations on Twitter or reading so many blogs but it has to be looked at as is this paving your path to success? Only you can pave that path but along the way, we need help. The focus of one that Carrie was talking about does make a whole lot of sense. It makes you look deeper into yourself and see how you can focus more and stop the information overload. Choosing one is not about choosing them so much as it is choosing you to be the one.

Think about it.

photo credit: Mr. Mystery

What Is The Purpose Of Your Blog?

why do you blog, what makes you so greatWhy do you blog? It is a question that many pose and the answers while they vary, they all lead to one thing; to make money. This could be to drive people to a product or your services through the content but it is ultimately to make money. Sure, there are some that are recreational bloggers and do it as a hobby but most of the bloggers are here to gain awareness to drive people to do something and that something is to buy. Customers, clients, brand loyalists, brand evangelists, referral agents, etc. it is all contained within why so many blog. It is pretty simple really but yet it gets real complicated when we start adding the layers of defining the purpose of the blog deeper than the making money aspect.

What is the Purpose of Your Blog?

Yes, the underlying purpose is to make money however it is deeper than that. The purpose of each article is to have your audience do something. That something is where people get all flustered and are unable to define the purpose of their blog. This blog, is a small business marketing resource. Ok, great and … You see this is where we get stuck. It begs the question of how. How is it a small business marketing resource? What makes it so great that small business owners need to come each day, read, digest and then act? Here is where the real thinking comes in as defining the purpose is more than making money as it is the prove it and make us believe that your company is above the rest and this blog is a small business marketing resource.

What Makes You So Great?

What makes you stand high above the crowd? The marketplace is busting at the seams with consultants, self titled social media experts, gurus, ninjas, established advertising and small business social media agencies. So what makes you different? What makes you rise above and have people read your blog, subscribe, and do what you wish of them which is hire you? We see people who stand out in certain industries and when we think of that industry, we think of them. DJ Waldow of Blue Sky Factory is email marketing. No question there. Gary Vaynerchuk is wine but also a force in the social media agencies for large businesses. Mari Smith is Facebook. Jason Falls is a public relations/journalist/social media consultant (who incidentally throws the best party at BlogWorld and if you have not fallen victim to “The Falls,” you have not experienced BlogWorld), Lisa Barone is Outspoken … Media that is and writes upwards of 30 blog posts a week when live blogging. Chris Brogan is well Chris Brogan and despite my son confusing him with Chris Berman (for which is the one thing that Chris does not have his hand in … yet) he is a multitude of great. This is what they have told and proven to us that they are great at. They are the go to people as we have grown to trust and rely upon them has they have proven time and time again to be great.

When you are developing the purpose of your blog, the what makes you so great comes into play if you are looking to be successful. It is defining how you will make the money as if you do not stand out, you are just another face in the crowd. It is more that working harder than everyone else, it is working smarter to define that one thing that you are great at and ensuring that people know, listen, adopt, believe, trust and share with you.

How do You Determine What Makes You So Great?

Simple answer is what do people look to you for? What are people asking of you? What do you think is your one thing that you excel at? What you are passionate about is not always what you are great at. I am passionate about small business marketing which encompasses their advertising and social media but does that translate into the one thing that I am great at? No, not really. It is broad and quite frankly no different that the other Las Vegas social media marketing agencies or for that matter any other adverting and marketing agency that caters to small businesses. There is not that one thing. That one association when people think Suzanne Vara of Kherize5 and (dead air) is lacking. Hard truth but the truth nonetheless.

Determining what makes you so great is what people associate you with. Not sure? Ask. People will tell you. It may shock you but it is a building block to evaluate what makes you so great. Apple did not sell a million Iphones, Ipads and Kinetics in shorter intervals without defining what makes each product so great. Professional athletes did not focus on one sport without first determining which one they were so great at.

Then there is commitment. What are you committed to and really committed to providing to your audience, customers and clients? Mitch Joel has laid out his commitment, have you?

Establishing the greatness, creates the want.

Thoughts? What are you great at? Don’t be shy as if you do not tell we cannot create the want.

photo credit: digitalrob70