Project Social: Finding A Job



finding a job with social mediaI am a strong believer in starting anew and opening new doors. That cycle of life stands before me now as I open a new chapter of life and dive head first into my Marketing Case Study: Finding A Job. Not just a job, a job where I can be a part of a team, where my leadership and experience adds value to the team and where I can make a difference and produce results.

The Best Fit

The best fit for me is a VP/Director level role in consumer centric marketing. My strengths are researching and developing a target market and building a community around the brand. I have created and implemented successful marketing plans and campaigns that focus on the customer by learning how they interact with the brand, their experience from the first interaction to the completion of the sale (or decision not to buy), the social status that is associated with being connected to the brand, how the brand makes them feel as well as the convenience of the brand (ie location, additional offerings, for online, website design/ease of use, etc).

I have a wealth of experience in loyalty programs through my work with The Silverton, Cache Creek Casino & Resort as well as Cherokee Casinos. While casino players clubs and loyalty programs tend to be on larger scale due to the means of earning (actuals in slots and theoreticals in table games), the segmentation for the tiers as well as the campaigns for improved customer conversion/retention, improved customer satisfaction/decreased attrition and to increase new customer acquisition are consumer oriented and are essential and effective across many industries.

I also have experience in restaurants, real estate, finance/banking and retail. I have a love of sports but also a love for food and fashion. These are my comfort zones however I am open to exploring new areas that I can delve into should it be a good fit.

Marketing as a term is very broad but yet specialized. I have lived and breathed advertising and marketing for over a decade. I have closely watched how marketing has grown from purely traditional advertising to creating a web presence with a website which led us into the digital age and social media marketing. As a marketer, it has been sensational to be a part of the expansion of marketing. The core values of branding and targeting buyers, loyalists and ambassadors remain. I have built online communities and created a presence through establishing proper listening channels to gauge the strength or weakness of the brand.

Who Should Hire Me?

A company that is in search of a VP/Director for their marketing department that is looking to add an energetic and passionate team oriented leader with a proven track record to build upon and expand the current brand and marketing strategy or start fresh. I have a very strong work ethic and an eagerness to learn your brand, your customers behavior/activity and explore new areas of growth initiatives. I enjoy the balance between traditional advertising and social media marketing and thrive in this environment. I am located in Northern New Jersey and am available to commute to Bergen, Essex, Morris, Passaic and Union counties. I am open to discussion for a position outside of these areas, including NYC, that is virtual and/or only requires on premises 1-2 days a week.

My experience and education are part of the equation as to what I will bring to a company. My reputation amongst my peers provides insight into who I am as a person.

chris brogan endorsement

tom martin endorsementmargie clayman endorsementjason falls endorsement

Additional Endorsements

You Need A Suzanne Vara, Chris Brogan, featured on

Are You Going All In For Your Clients, Tom Martin featured in Ad Age

#High5Friday Meet Suzanne Vara, Jessica Northey, featured on

Interview with Suzanne Vara, Christian Hollingsworth, featured on

12 Engagement Superstars, Margie Clayman featured on

How Can You Help?

If you have a VP/Director position available you can review my resume and contact me directly either via telephone or email. If you are an employee of a company and believe that the hiring manager would be interested, please pass along this link. You can help immensely by sharing this with your community on Twitter, LinkedIn, Google+. Together we can show the strength of the social media community and make Project Social: Finding a Job a success and I then can pay it forward.

photo credit: jurvetson

Being There To The End



being there to the end Sounds like a winner to me. Winners are there from the beginning to the end … and then some. Winners are those that seem invincible and as if everything they do is flawless as regardless if someone falls off the bandwagon and speaks out, there is an army that attacks and looks to seize and destroy. Sounds a bit like social media icon disease worship but, that is not what this is about. Sorry to disappoint but this is about being there to the end. I can equate it to a fan who is the eternal optimist that never gives up on rooting for the team or the person who never pays much mind to the amount of followers they have, they just are there consistently giving it their all. We all want to be a winner or why would we be here or why would anyone wake up every day and go to work, or plug in to what is going on in the world? We want to win at something. We sometimes may loathe our job but we go every day to collect that ever so special pay check. We can call in sick, we can use vacation time but the grass is not always greener as we still have to go back because we want to make it somewhere, somehow.

The Beginning

Beginnings are insightful and full of a force inside us that drives us to want. We are excited about the new and all that it brings, even the fear as we know we can conquer it. We want to win. We want to excel, we want and want. We can only win by being better than everyone else. The beginning is hard as we are filled with so many emotions, ideas and want/need as we try and learn the ins and outs and how we can make our mark. In the beginning, we want people to notice and then after a while are pretty much ashamed as to now new and for lack of a better term, messy we were. Our posts were naive, our abilities and stamina were lacking but, at the time, it was stellar to us. We all cringe when we think about it. I think back to my first day of cross country practice and how great I felt being a part of the team but how awful I really was. I was a winner to me as I actually jogged a few miles but really looking back on that day, I was full of energy and wanting … wanting to please and show that I could be a member of the elite team.

How We Train

We train and practice to win. This is in everything we do. Not sure? Let’s say it this way. We learn how to win by becoming familiar and pushing ourselves. This can be physically or mentally. Physically we feel it more than mentally. Physically we feel it in every morsel of our body but, mentally we feel it in overload. We become frozen and all of our thoughts are mushed together where we feel we cannot form a thought that makes sense. In both instances, we feel that we need time away but the reality is that we need to stretch the body to rid it of the lactic acid that has built up and, for the brain, write out the thoughts to move on to others. It is how we train to become better. We cannot become better and win unless we train. Sure, there are some that have a talent like no other (singers, sprinters, swimmers, baseball players, pianists, writers, etc) but they all train to become better. Their talent is there but regardless they still have to train to become better as you cannot go from zero to sixty without a lot of understanding of the mechanisms behind it. The best of the best train and continue to as ok is just that ok. And, who just wants to be ok? I know I do not.

Being There To The End

Being there to the end is what makes a winner a winner. But, then again, it is more that being there to the end. It is being there before everyone, working harder than anyone and hitting the ground running. I have re-learned this though my son, Andrew. As we have recently relocated to New Jersey he just wanted to play football. Pretty simple I suppose as he thought it was going to be like his soccer league in Las Vegas. Well, it is not. His practices for the first 2 weeks are 2 hour practices which consist of conditioning which is required by the state. He is in drills with the “big” kids. Stretching, running, jumping, mock blocking, catching, throwing and more running. He has never been so tired but yet when they said they had practice on Saturday at 10, he was up at 7, watching the clock until it was time to put the cleats on and go to practice. He will get in the line with the older boys so that he can watch them and try and mimic them but knowing that he is not as good and risking that they will laugh at him (and some do) but, yet, he knows he is learning from them. He could care less if a coach sees as he cares about the other players more. In is eyes they can teach him and then the coach can see him. Sounds  bit like blogging where we have to earn our spot and gain an audience so that the “coaches” a/k/a the a-listers will notice.

Winners are there always. They are there first and last. They watch and listen; they get made fun of and they come back for more. Pain is secondary as the will to be a winner at what we want to achieve is always first. Sometimes we lost sight of that as we work so hard to achieve and while we may know that is next, we lose the fight. The recognition has us on air so we want to ride that wave for as long as we can because we are exhausted or for some we get this feeling inside that catapults us into that next flight that rejuvenates the fight inside us. The fight is always there if we are going to be there to the end. Hurdles are intimidating (and high for someone who is short) but never something we cannot overcome with practice. I guess the old adage of the more we give the more we get is so true. I am the luckiest person in the world watching my 6  year old with so much passion in his eyes to push so hard for a big kid to say “hey little man, nice catch.” I guess we can equate it to a blog post that gets spread around that we never thought would even make a dent.

Being there to to the end is working harder than anyone which is not easy as we dictate that by what others allow us to see. I can say I am working harder than anyone but yet my Twitter does not tell that lately but maybe being a bit absent does. It is not always what people think, it is what we do. So what are you doing to be there until the end?

photo credit:  Brian J. McDermott


Michael Vick’s New Ink: Nike



nike signs michael vick againYes, it is true, Michael Vick and Nike have inked a new deal. After being quite verbose about dropping him due to his legal problems conviction for dog fighting they have now renewed their love for Vick. This is not something we should be shocked by as athletes such as Vick are as explosive on the field as they are off field. Athletes make money for sponsors and sponsors have to be in the game and attach themselves to the athletes to make the money of the contracts back. It is the nature of the business and how athletes themselves are able to gain popularity and exposure which, in turn, brings fans to the stadium. It is the same concept with someone who is getting a lot of retweets or comments on their blog, everyone wants to go and see who they are and friend/connect with them; in pro sports it is on a larger scale.

Michael Vick Inks Nike Deal

Michael Vick seemed to have it all. A dream that every Pop Warner, high school and college football player dreams of every single day. A career in the pros. He was, what seemed to be, on top of his game. But, as we know, fame brings a whole lot of new challenges that poverty does not always bring. Fame brings opportunity, and, as some have said, a thug is a thug and sometimes that is the life they know and no money in the world will change that; it will only enhance it. The deal with Nike prior to 2007 was equally profitable for Nike and Vick as he joined the reigns of those before him with his signature shoe. Now that he has paid his dues and regained his fan base, it is not surprising that Nike and Vick came back together. Or is it surprising? Is this a move to gain attention as the NFL is in a lockout and more advantageous to Nike to create a buzz if there is not a season?

Nike As Official Apparel Supplier

The NFL season right now is looking kinda grim. If they do not hash out a deal soon, the season will be over or shortened. As a fan, who on earth wants to be the team that wins the Super Bowl with only 8 games. I suppose a Lions fan but really that asterisk will always be next to it. Is there a hidden asterisk with the new deal with Vick that Nike is hoping that people forget come April 2012? We know that they supply him his cleats, for which they do for many other players, whose names are unknown to most unless they have Theisman moment, and ESPN shows it over and over. To say that they were/are treating Vick differently is kinda unwarranted in respect to his cleats.

So, what happens in April 2012? Nike becomes the official NFL apparel supplier. Which, for the players, means not too much as a jersey with their name on it spelled correctly, is a jersey. However, for the fans with the authentic NFL apparel jersey, it will not be official anymore. For most, this is not that big of a deal as your favorite, past, present and even traded favorite player will still adorn your body until it starts to look different and different stands out. That different or non-authentic is what Nike will be banking on. Jerseys are big business and only certain players get a jersey (unless you customize). At over $200 a pop they are not only a big deal for the player, but the manufacturer and the supplier/retailer. Once again, it is big business. The bigger the athlete name, endorsements, exposure and of course skill, the bigger the sales. Marketing comes more into play than we think of. Or maybe better said, in our world, with social media and Klout, the more we are seen, talked about by the elite, the higher our score and the higher we are regarded which leads to more business.

Time Forgets The Time

This is not the best header but yet maybe it is. Does Vick deserve that 2nd chance? He committed a crime, was convicted and did his time. Does everyone get this chance of being convicted of a federal crime to return to their career? We know the answer is no. We have seen where there was no conviction in the courts but yet with public opinion where people have lost their career (Weinergate come to mind?). What about the attorney who goes too far and gets disbarred, or the teacher who has a clause in their contract whereby if they get a DUI/DWI they lose their teaching license? Do they deserve a 2nd chance? Most will say no, they screwed up and they deserve to pay. Well did Vick? He did and he was able to return. Most do not have that option. He is incredibly talented and his return got the attention of the media. Shelters that he was seeking to perform  his community service were not welcoming in Philadelphia. Should they have been? Those that did not, got media attention for turning him away, which was less than the ones that would have opened their arms to him.

In social media, we see scandals where brands muff it. They mistweet, they sometimes apologize and sometimes they lose customers. In celebrities/athletes, we see where they are getting back into the groove and we jump on board. They are once again socially acceptable so we are ok with it if a big brand is. Not everyone is but, we know, that behaviorally we do not want to be left out and not on the latest and greatest. It may not be our team or brand but we take notice. This could be why brands that muff it are not back on the good side. We are fans of celebrities and athletes but yet brands we are a part of them. We can buy them easily where with the athletes and celebrities we yearn for their attention. Hmh, maybe the Facebook “Fan” of a page underestimated us all and thought that “fan” meant something more loosely than it does.

In the end, Vick is back with Nike and Nike will be the official sponsor of the apparel of the NFL next year. Sorry Indy as you are set to host the Super Bowl next year … well hello NOLA for the year after and the real/new official NFL gear. I guess we cannot so much complain about that with NOLA still being the real hero of a city recovering.

photo credit: studentofrhythm

Are We Done With Free Yet?



are we done with free Free is synonymous with social media. Give first and then receive pay later, once you have proven you are worthy of being paid. It is the job interview that seems to never end. You have a website, a blog, an active Twitter account, a Facebook and are answering all questions on LinkedIn that garners you attention but it pays zero. It is the necessary evil steps that for small business helps and define themselves within a niche. Sometimes it feels like social media with the freemium structure is a hyperbole of fiction.

Social Media as a Hyperbole of Fiction

That statement in and of itself is an exaggeration of something that seems so outrageous as social media is not fiction until we step away and look at the blood, sweat and tears that is put into creating something that is not increasing the bank account. Sure, there are those that are laughing at me right now saying “Girl, I give nothin’ away for free and am making big money in social media and so you just channel your energy to your METS and you will do fine.”  That may be true but not many of them are reading this so let’s continue.

Is social media really a hyperbole of fiction to the extent that a profitable business model has been built around this medium? When it is said that way, it does seem a bit of a stretch that it is not. FREE FREE FREE is what social media boasts or has boasted. It was new but so was tv advertising back then as were billboards, newspapers, flyers, etc. All of them were not free so why is social media? Is social media really just coffee talk where we sit around and talk and give ideas that they can use but never pull the trigger and sign on the dotted line? If so, then it can be a hyperbole of fiction insofar as being a medium that cannot really be largely profitable .

Getting In Your Pants

Getting in your pants most think of the literal sense of getting in there and engendering some sort of sexual relations but there is more in your pants than those goods. Those frontal goods are not as protected as the back goods. The back goods being your wallet (ok for women it is the purse which is a side good but that is still more unprotected than the frontal goods). As some may gaffe and think that there is no way that the frontal goods are given up before the back good but, think of this: you are allowing people to get into your pants every single time you post great advice or allow your “brain to be picked” at that lunch, coffee or casual conversation. We let the back goods hang out and let people come and grab and grope as it will lead to business. But really, the frontal goods are more protected, right? With me now?

Are We Done With Free Yet?

Free in social media is listening, communicating, engaging, creating to listen more, communicate and engage. This is not to say that this is bad because it is not as there have been incredible relationships built due to social media that never would have been. That is a small part. Let’s go to the bigger part where FREE is synonymous with social media. There was incredible outrage when Chris Brogan was charging for blog topics. Um … wow. He is a business man and saw where no on else was fulfilling the need of giving hard topics to write about. Many have given advice (as have I) on how to write, what to write but never satisfied the biggest part of the topic/headline itself. Imagine someone sheltering and protecting the back goods?!

Funny part is that the outrage led to a ton of free press for Chris (the “how could he” posts led to more interest and bring more people to sign on), it showed that FREE is not the model is not always supported. It birthed something bigger: credible social media educational courses that instead of being free webinars that gave some, more and just not enough into where charging was giving the “more” that we have yearned for. It was not overwhelmingly accepted and those that were paying have been chastised and driven to not being socially accepted through trying to provoke the shame of not being able to write from your own mind into patching the potholes that created this hyperbole of fiction of freemium in social media.

Are WE Willing to Pay?

We are the social media folks and we know what we are doing so why are we going to pay? We probably are not unless we can get something out of it and let’s face it  … it is not advice. We want to know that they are doing as if it can helps us to better us and we can monetize that then we are contributing to the community. We like free but, yet, we want them to charge to see who is paying as it is not US paying or taking the leap. It is them, the clients that need help with social media. We are almost the elite as it took what, 24 hours for the Google+ invites to be the wanted? Same way that we feel that we should get the FREE but yet not want to give the FREE; as if they do, we have to. Contributing to the FREE.

Industry Of Free

Is social media the only industry that is free? Advertising is not free, marketing, well maybe but there is NO OTHER INDUSTRY THAT IS FREE. Yes I am saying that quite loudly. Everywhere you go you have to get into your pants and pull out the wallet and spend money. Food, drink, shelter, are all not free but yet social media advice is free. Nothing that we have ever seen is as free as social media. The platforms are free, the tools to manage are free (to an extent), but, as the internet suppliers laugh, we pay for the presence but yet try and prove ourselves regularly to try and become the one that can charge. I am not on an rant but a journey into why we are allowing the back of our wallets to be so exposed. It is necessary to garner the means of trust as if people trust what you are saying they will pay. Hmh. I trust Diet Pepsi and they never gave me free soda. Over 25 years in the making I have never had a rep from Diet Pepsi pull up the semi and drop off anything to me. So why in social media do we have to prove ourselves to make money?

Maybe sometimes in certain contexts social media is a hyperbole of fiction when it comes to a profitable business model?

photo credit: IrishFireside