Project Social: Finding A Job



finding a job with social mediaI am a strong believer in starting anew and opening new doors. That cycle of life stands before me now as I open a new chapter of life and dive head first into my Marketing Case Study: Finding A Job. Not just a job, a job where I can be a part of a team, where my leadership and experience adds value to the team and where I can make a difference and produce results.

The Best Fit

The best fit for me is a VP/Director level role in consumer centric marketing. My strengths are researching and developing a target market and building a community around the brand. I have created and implemented successful marketing plans and campaigns that focus on the customer by learning how they interact with the brand, their experience from the first interaction to the completion of the sale (or decision not to buy), the social status that is associated with being connected to the brand, how the brand makes them feel as well as the convenience of the brand (ie location, additional offerings, for online, website design/ease of use, etc).

I have a wealth of experience in loyalty programs through my work with The Silverton, Cache Creek Casino & Resort as well as Cherokee Casinos. While casino players clubs and loyalty programs tend to be on larger scale due to the means of earning (actuals in slots and theoreticals in table games), the segmentation for the tiers as well as the campaigns for improved customer conversion/retention, improved customer satisfaction/decreased attrition and to increase new customer acquisition are consumer oriented and are essential and effective across many industries.

I also have experience in restaurants, real estate, finance/banking and retail. I have a love of sports but also a love for food and fashion. These are my comfort zones however I am open to exploring new areas that I can delve into should it be a good fit.

Marketing as a term is very broad but yet specialized. I have lived and breathed advertising and marketing for over a decade. I have closely watched how marketing has grown from purely traditional advertising to creating a web presence with a website which led us into the digital age and social media marketing. As a marketer, it has been sensational to be a part of the expansion of marketing. The core values of branding and targeting buyers, loyalists and ambassadors remain. I have built online communities and created a presence through establishing proper listening channels to gauge the strength or weakness of the brand.

Who Should Hire Me?

A company that is in search of a VP/Director for their marketing department that is looking to add an energetic and passionate team oriented leader with a proven track record to build upon and expand the current brand and marketing strategy or start fresh. I have a very strong work ethic and an eagerness to learn your brand, your customers behavior/activity and explore new areas of growth initiatives. I enjoy the balance between traditional advertising and social media marketing and thrive in this environment. I am located in Northern New Jersey and am available to commute to Bergen, Essex, Morris, Passaic and Union counties. I am open to discussion for a position outside of these areas, including NYC, that is virtual and/or only requires on premises 1-2 days a week.

My experience and education are part of the equation as to what I will bring to a company. My reputation amongst my peers provides insight into who I am as a person.

chris brogan endorsement

tom martin endorsementmargie clayman endorsementjason falls endorsement

Additional Endorsements

You Need A Suzanne Vara, Chris Brogan, featured on

Are You Going All In For Your Clients, Tom Martin featured in Ad Age

#High5Friday Meet Suzanne Vara, Jessica Northey, featured on

Interview with Suzanne Vara, Christian Hollingsworth, featured on

12 Engagement Superstars, Margie Clayman featured on

How Can You Help?

If you have a VP/Director position available you can review my resume and contact me directly either via telephone or email. If you are an employee of a company and believe that the hiring manager would be interested, please pass along this link. You can help immensely by sharing this with your community on Twitter, LinkedIn, Google+. Together we can show the strength of the social media community and make Project Social: Finding a Job a success and I then can pay it forward.

photo credit: jurvetson

Facebook Facial Recogniton More Harm Than Good?



facebook logo

photo credit: pshab

Amid much scrutiny and negativity, Facebook has announced that the much anticipated facial recognition feature will start rolling out for all users over the next few weeks. Just as quickly as it was announced, the blogosphere was buzzing with how we opt out of this feature. As typical with a new Facebook feature, this is an automatic opt-in and, as users, we are faced with opting out. As readers of this blog, you have heeded the warnings and have already opted out of photo tagging which is the basis for facial recognition.

Automatic Algorithmic Tagging

The technology behind facial recognition, according to Facebook’s Vice President of Product, Chris Cox in his conversation with Ben Parr back in December 2010, was built in house with some assistance from partners (which have not been disclosed). The automatic algorithmic tagging identifies people in photos and suggests that they be tagged by users. This is not that complicated if we think about it as we have our core group of friends and presumably we will be together and take photos for which we will be tagged in. So if there is another photo that has not been tagged, that photo would be part of the suggested tagging. While Facebook has high confidence in their algorithms/technology we know that nothing is foolproof and as we are unaware as to the depths as to what this facial recognition will be used for, we can only be cautious and highly consider opting out.

Facebook’s Who Is This

If you are an open networker on Facebook, are very curious or just wish to remain very public, you probably haven’t and will not opt out. Should that be the case, the question arises as to how does the suggested tagging work? Facebook, fills in the prompt of “Who is this” with suggestions as to who the people are.  Simply hit “save tags” and the photos are now tagged.

Future of Photo Tagging and Facial Recognition

Photo tagging is one of Facebook’s most popular features but we have to wonder if that will continue. Are heavy users of Facebook going to pay attention to this? Will they have heard about it if they were nose down in Facebook games and liking all day? Despite being picked up by major news stations and bloggers hitting the web in record time, we know that there are some that remain oblivious to this new default opt -in feature. The negativity that has surrounded this launch has Google sitting on their facial recognition technology, Google Goggles an app which looks at photos taken with a phone and then translate them into recognizable items, is waiting for the dust to clear and manage their launch in a manner that is more comfortable to users and devoid of the mistakes of Facebook.

Photo tagging is not really new technology and exists in places we never really think about. We recently were introduced in depth by Tom Martin in his Fox 5 interview about photo geotagging. Imagine taking a photo with your  iPhone, uploading to Facebook and it gets person tagged, you are now faced with not only the photo tagging with your name and it is also geotagged to pinpoint your location (of course there is a margin of error). This then raises the question what are they doing with this information? How is it being used in ways that we are unaware of?

How Else Is the Technology Being Used?

We are unsure really. We know that Facebook is becoming the new PI of sorts as it is being considered in Jury Selection and in some cases if insurance fraud. We are fearless when it comes to posting on Facebook. We never really think about when we post the photos and tag our friends. They are our friends, it is our profile and are conscious of trying to be as private as we can. The technology is so far ahead of us as by the time we find out about it, it has already been quietly tested and our privacy very possibly could have been compromised in testing. It does make you think about how far will technology take us in being able to identify us by facial recognition and also geotagging. We do not think about how our phones are pinging constantly to locate our whereabouts. This works so well in criminal cases but for those that are law abiding citizens how is our location being used without our knowledge?

Is the Facebook facial recognition doing more harm that good or is it not that big of a deal?

You Ain’t Got Nothin’



you ain't got nothinEver be in a situation where what someone is saying does not feel right? They are talking over everyone else, are louder, and never stops? They stick to one point and the more they speak the more you are feeling that what they are saying is not right? They continue to beat one point to where you, yourself, get to a point where you have to listen despite knowing it is nonsense? Nothing you want to or can say will even be heard. You want to leave but yet it grabs your attention enough that no matter how ridiculous or ignorant they sound, the train wreck syndrome enters. Their inability to listen or comprehend holds you there as you want to fight the fight that will never be won … or is it that they have gotten under your skin so much that you have to stick around? Why? You know they ain’t got nothin’ but yet their nothin’ really gives you something.

The Power of Something

Something. You have something. You have an incredible amount of information that could mean nothing but yet could yield a whole lot. How? You never want to be that obnoxious, uninformed ignorant fool so you delve into research (sometimes more than you should) to ensure that you will never be them. This is a strange phenomenon actually where we take the experience of them that ends up molding us into working harder and bettering ourselves. That, I believe is the power of something. You are taking something that through the experience of being compelled to listen or even engage fruitlessly and then turn that into something more is how we separate ourselves.

You Ain’t Got Nothin’

Even after that we still all feel this? We all do. You stare at a blank page and no words appear. There are so many thoughts that go through your head but they get deleted or crossed out. You start to look at notes that you have, think about how you can make sense of them to get words down on the page. Something has to come together. It just has to. Why? Why does it have to? Will that article make or break you? Maybe. Will loyal readers come over and take a peek? Probably but that further complicates putting words on the page. Truth is your nothin’ is your something … to someone else.

Making Nothin’ Into Something

Making nothin’ into something is the travels of each and every idea. It is nothing until we make it come to life. We have make it into something. In blogging we tell everyone we have no expectations but yet we know we do. We want to write the words that makes the whole world sing … our praises. But are we writing to the audience that we want or the audience we think will read? These do combine sometimes but we know in social media that we are writing to impress and gain authority. As much as the sales matter, the attention matters as well. If we have the attention, we have that vibe that pushes us to keep digging deeper but are we digging into a big fat hole? If the attention is from our peers and the article resonates and does well, is it taking us away from where we need to be?

Where we need to be? Sounds a bit strange as if we are getting the traffic, then we are going to reap the rewards, right? Well while this does within SEO help, are we are mostly talking to our competitors? They love us and we love them but unless we are referral agents, we are talking to a crowd that shares our sentiment and passion but yet at the same time is making our nothin’ into something?

How Your Nothin’ Becomes Something

When you close the window; the window of popularity. If you are popular within your target market and are generating a constant revenue, then hey, you need to stop reading. If you are not, you have to have the moment that many had when Chris Brogan stopped too many of us in our tracks with his Which Crowd blog. It puts a lot into perspective and makes us think. Who am I writing to? The masses in social media so they can say I am so great or the customers who pay the bills? Hey look ,when my friend Tom Martin gave me props in his Ad Age article, I was through the roof. I was actually totally having a little dance party and could not wait to tell my friends and family that ME, my name was in Ad Age. I never ever thought that I would ever be in Ad Age, especially with Tom Martin. I first started stalking following Tom on Twitter from his columns in Ad Age. That little bit of nothing when I was so adamant to my friend that I had to walk through the flower garden (and was so willing to back out when they took their first breathe and sneezed) became something. Will that something be business or just a new borrowed eyes that are wondering why the hell Tom is writing about her?

Your nothin’ becomes something when you lose the part of you that has to belong. I could have said in one of my favorite places no, no, I will cannot have you sneezing, we can go and turned to leave (which I did) but, I was talking to the person that was listening and had eyes on me. When we talk to that one person that is listening and then is a buyer, we are way ahead of most. If you are writing to the Gods of popularity then well you are going find out real fast that the nothin’ pretty much leads to more nothin’.

Now Your Turn ….

photo credit:  Mark Rigler UK

Are You A Game Changer?



are you a game changerChanging the game in business is reaping in some big rewards. We try and stand high above in a very crowded space in so many aspects of what we do. Bloggers every day write for their audience with the hopes that the audience will share and a new readers will jump on board and also share. Standing out in blogging is difficult however we never give up and work our fingers to the bone day after day to get our articles out there and in front of the target market. Consistently writing articles that connect with the audience is not changing the game, it is being a player in the game. This is a big moment when the blog starts making some traction and your community and business is growing. Your subscriber list for the blog and the newsletter is growing, you create ebooks and webinars and the audience loves you and hangs on your every word. You expand to speaking gigs and you are well on your way to success. You are growing the business, growing personally and professionally. You are on top of your game and the blue skies are abundant in your world … until you stop and look and say what is next? What am I going to do next? What is next from here and being a game changer?

Changing the Game is Hard

Changing the game is hard. When we start to grow the blog, the business and tread upon new territory for us with ebooks, webinars and speaking gigs, it is not new to the outside world. Many came before us and many will come after us. There is the challenge of being different, more likable than the other 10 people that are doing the same thing at the same time and while this is not set to deter, it is to be considered and how you can really stand out. Each of us has a unique way of presenting our thoughts, ideas, knowledge that attracts people to us. But that in and of itself is not a game changer. How we create new ways to deliver is how we change the game.

Chris Brogan over the past year has changed the game. When he publicly announced his all day consulting fee, he separated himself and so many were outraged but yet he also set the bar for what can be achieved. Joe Sorge has change the game but his hurdles were higher as he first had to establish that he was not really AJ Bombers. We all thought his name was AJ,a guy who owned a restaurant that made great burgers. Oh my how wrong were we!  Both Chris and Joe were met with challenges, criticisms which made them have to almost earn our trust by performing all over again. Imagine. But really weren’t we giving them the opportunity to change the game?

Tom Martin changed the game with live streaming Mardi Gras. He gave us the experience of being there while sitting in the comforts of our own town. This also makes us want to be there and consider a trip next year. He continues to change the game for tourism in New Orleans as well as his company with Talking with Tom.

How we Change the Game

Changing the game is more than delivering differently on more than a few times. It does not even have to always be consistently, it could be one thing that is backed up with consistency. We saw this with the Old Spice campaign. They wowed and captured us and left us waiting on the edge of our seats to see that he was going to next. Owen/@OhDoctah changed the game with his spoof on Old Spice. The game changer for both was that brilliant moment with they captured us and we wanted for more. In a space that has been established we have to dig deeper to make them want for more. But how? That is always the question that is filled so many times with examples but yet some empty answers.  A perfect example on a larger scale of changing the game is Jimmy Fallon. Late night talk shows were already dominated by Jay Leno, David Letterman, Conan O’Brien, Craig Ferguson, Chelsea Lately and Carson Daly. Each had their own audience and breaking in was not going to be easy. He was a SNL guy who is very funny on SNL but could he interview guests? What was he going to do differently that would make him stand out?

Jimmy Fallon has changed the game in late night tv. His show at first glimpse is not too different than the others. He starts with a monologue, has a band, a sidekick, and of course guests. However, his guests are not just there to sit and talk. No, the guests also perform, but not in an acting way of performing. Some of the guests play beer pong, pictionary, golf or some the games that show us a little bit about them. Their competitiveness, a little glimpse as to who they are outside of character and a fun/playful side. He has changed the game. He also changed the game with his use of social media and his hashtag of the week and of course, his parodies and skits. All the of the late night hosts are comedians and create parodies and skits of some kind, but, Fallon’s are so superior that we are left with wanting more and waiting to see what he will do next. His The Real Housewives of Late Night is a parody but as a series it takes it a step further as the wives are Fallon and members of the late night team dressed up as their “wives.”

In the Charlie Sheen craze, it was not surprising that Fallon jumped on in. His skit not only shows the depth of his creativity and incredible talent but it shows how inferior the other shows really are when it comes to changing the game. Funny, during the Leno/O’Brien debacle, Fallon was sitting back and changing the game while the network and Leno were worrying about who would be sitting behind the desk.

[youtube nH12aIXTfJw]


Why do we want to Change the Game?

If we are entering or are establishing ourselves within a space, some would question why would we want to change the game? While this seems obvious to some, to others it is not as obvious. What if we are not ready to change the game and we fail miserably or better yet, we fail and someone else runs with it? That is the risk that is associated with changing the game. Sometimes failing is necessary for us to grow, sometimes success is necessary for us to later fail and learn from that failure. Changing the game is all a part of success and failure where sometimes we are not changing the game in the entire industry as Fallon has, but are changing our game. Changing our game is where we start to build to eventually change the game.

How we Change Our Game

Our game is our current method of doing business, running our business, writing our blog, creating our additional materials such as the ebooks, webinars, live streams. We need to prepare just as much as we would as if we were changing the entire game. We will succeed at some parts and fail at others. We will learn what makes us likable, what people are driven to with us and how we can expand upon that. This internal expansion leads to the speaking gigs, garnering larger fees and capturing the audience and earning their trust and ultimately having them do what you are asking of them. We build communities to help one another, support one another and establish some new friendships that we would have otherwise not have been exposed to. These communities play a role in how we change our game and also why we want to change our game. If we are consistently pushing out great content but nothing else, the community is wanting more from us. They know what we have done but want to see what we can do. Look at what you are doing vs what your audience wants and expects from you and see how you can change your game and start setting the foundation to be a game changer.

How are you changing the game?

photo credit: jdanvers