The Anatomy of a Blog

anatomy of a blogA blog is a series of thoughts that we put into words that form sentences that somehow make sense. As we talk about blogs and developing a niche and how to promote the blog there is a step that needs to be considered – the separate components that actually make up a blog. A great blog is supported by great content and an even better headline.  As in any ad, the headline is what reels people in and gets them hooked to want to read more. The headline is just one part of what makes up a blog.

The Anatomy of a Blog

1. Headline/The Face. The headline is the first impression of what is to come and for new readers who find our blog the first impression of the blog. Headlines need to pack a powerful punch to make readers want to read more.

2. Opening Paragraph/The Extremities.  The first sentence and the ensuing sentences are the keyword laden grabbers that make support the headline. You have the attention of the reader now you need to hold their attention. Be the reader with a million distractions and make them not to click off and move on.

3. The Body/The Body. The body of the blog is what they are really after. The skin, bones, organs, veins, arteries, capillaries, cells, etc. How does the article come together? The content needs to justify the headline and be valuable and beneficial to the reader. Did they learn something, were they inspired enough to leave their thoughts and to share? This ties into developing your niche. What do readers want and expect?  How do you deliver?

4. Closing/All Components.  The final thoughts of the author tie the entire post together. Whether it be a short blog, long blog or even a video, the closing has impact as to what the reader will do next. Similar to an ad – new readers, will they subscribe, newer readers will they return, comment or even share the post? How you close dictates the next action.  Many times the best parts of the blog are in the closing and the end of the post is near and we find that last umph and finish line.

Is blogging a formula with components that mesh together?  Or is the article only as good as the promotion or do subscribers matter that much?

photo credit: MikeLicht,

  • Suzanne, You always have creative ways of explaining things. I think this makes your readers, like me come back.

    The combination of all the anatomy parts have to work together.
    If you have a great title and then start to read the blog and the body doesn't make sense it will set a bad experience for the reader.

    I think that the more subscribers you have for your blogs mean that people are interested in what you say, so I would say that stat would be hugely valuable.

    I think one other aspect of the anatomy would be the comments.. Not sure where to put that other than at the toes. But I think if you post a blog without getting comments then it wasn't engaging enough.

    Posted @ Wednesday, December 02, 2009 1:12 PM by Kim Kolb


    The comments is always tough as there are some people who just do not comment. Sometimes I think that is the article itself as I comment on blogs a lot and when I click off without a comment is either due to time or I cannot add anything.

    comments – I think I am going to have to put them at the chest. Right smack in the middle as so many times comments spark better conversation than the blog itself.
    Posted @ Wednesday, December 02, 2009 1:53 PM by Suzanne Vara

    I hear you… I get ready to make a comment, and either run out of time, changed my mind on what I want to say and can't think of anything better or I say to myself “nobody cares” I will just leave. Man, that makes me sad, cause if I do that, then others do that and then we don't have any comments. Put it in the chest where the heart is.
    Posted @ Wednesday, December 02, 2009 2:11 PM by Kim Kolb

    I can relate to Kim's responses. I come to learn and I love the way Suzzanne creates the news. I've been thinking about doing a blog again, just thought it was a lot of work. I use LInkedin as a blog and comment on various groups when prompted. I have my own group there too that helps get the good word out on book writing and marketing. Maybe I could be a guest blogger!
    Posted @ Wednesday, December 02, 2009 5:31 PM by Judy

    I just got here through LinkedIn and I really liked your post 🙂 I usually do not comment, although I know I should find time for that. You made me think about my postings on my blog and yes, this “Closing part” is important…I will try to improve this part in my articles.
    I have nothing else to say, but Thank you very much for leading me to another important part of my writing improvement!
    Take care!
    Posted @ Monday, December 07, 2009 10:38 AM by Inga


    Give me an email so we can discuss guest blogging. I certainly welcome it!
    Posted @ Tuesday, December 08, 2009 2:37 AM by Suzanne Vara


    Welcome to the blog and commenting. I very much appreciate the comment and you did have a LOT to say. The purpose of the blog is to share information that I have tried for the agency and clients that has worked or in certain cases has not.

    Look forward to seeing more comments here and on other blogs!
    Posted @ Tuesday, December 08, 2009 2:39 AM by Suzanne Vara