Twitter has just made it easier for people to follow you directly from your website. Previously, the Twitter icon when clicked, opened a new window to our twitter profile. That has all changed with the new Twitter Follow button. Keeping people on your website is beneficial to you/your brand and getting more people to follow you on Twitter benefits you as well as Twitter. The click and be connected is similar to a Like as one click and poof you are connected. The downside is that people will not be reviewing your custom Twitter page however does this really matter as they are already where you want them to be … on your website!
The New Twitter Follow Button
The new Twitter Follow button sets out to promote connections, retweets and engagement of course. While all of us Twitter users feel that everyone in the universe is on Twitter, we know this not to be true as recently discussed by Jay Baer delving into research that found that Twitter is used by just 8% of Americans. We also know that we are not connected with everyone we could or should be. We start out with great intentions and then every so often search for some new followers in our target or connect from a chat. We also visit many blogs each week but how often do we then go and connect with them on Twitter? Not very often. The new Twitter Follow button removes any excuses of not having time to click their twitter, open the new window, review their profile. We simply click Follow and we are connected.
How to Configure Your New Twitter Follow Button
Looking to make the change immediately? To configure your new Twitter Follow Button, simply go to twitter.com/followbutton. If the user name does not populate automatically, fill in your name and then copy and paste the code on the right into your website.
Will you be converting to the new button? Should we be concerned that people will connect with us on Twitter from our website and not then subscribe to our blog? If they are getting all of our tweets, will they need to also receive our blog via RSS or email?